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Alibaba's UC browser beating Google Chrome in Indian mobile market - Marketing Land

…55 percent market share to Safari’s approximately 15 percent, as the second leading browser. The UC browser has just under 9 percent of the global market and is third after Safari. Firefox, Opera and Internet Explorer follow in that order. Mobile and Tablet Browser Market Share in India…

Mobile marketing predictions for 2017 from 11 industry veterans - Marketing Land

…about mobility. That is, where mobile technology and automotive technology meet — and it will extend beyond the vehicle itself as consumers adopt new ways to move around and connect. Todd Defren Founding partner, SHIFT Communications 2017 will be the year when forward-thinking marketers move…

What 2014 Holds For Mobile Marketing: 5 Predictions - Marketing Land

…be welcome additions to their marketing arsenals in 2014. Conclusion Now that mobile has grown up and become the true disruptive force that many of us thought it would ten years ago, it’s hard not to see its fingerprint on anything and everything that we marketers touch. From data to content,…

Why mobile marketers need to start measuring ROI right now - Marketing Land

…accurate. Mobile is the most measurable ecosystem ever developed. I believe that in 2017 this notion will truly register, leading most marketers to finally catch the perfect mobile ROI measurement wave. Opinions expressed in this article are those of the guest author and not necessarily Marketing

Skippable Pre-Roll Ads Come To YouTube Mobile - Marketing Land

…you’ll automatically begin having them served on mobile, as well. But, marketers can opt out or target more granularly (phones, tablets, operating systems), if they’d like. Google says its early testing has shown that users on mobile engage with TrueView in-stream ads in a similar manner…

Does Mobile Advertising Work? - Marketing Land

…true with formats like SMS, social networks and location-based mobile advertising. What marketers should be leery of is falling into the trap of treating mobile advertising like more traditional digital advertising. The fact that mobile devices are considered more personal with less real estate and…

Give It Up For Mobile Data - Marketing Land

…turned to mobile and the implications it has for collecting data in the moment. It has tremendous promise for marketers in terms of getting targeted marketing and advertising right. But it’s not about what the data will tell us — it’s about what people will tell us. While mobile presents…

Applause.com Launches Analytics Tool For Mobile Apps - Marketing Land

Mobile app developers have a new tool to quickly see how users have rated their apps — and their competitors’ — on both the iOS and Android platforms. Oh, and it’s free, too. It’s called Applause, and it’s a new tool just announced by uTest, the same company that…