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Pew: Internet adoption, social media usage have been flat since 2016 - Marketing Land

…and usage aren’t growing, selected sites (e.g., Instagram) are. Pew also said, “Looking beyond the adult population, the social media environment of today’s teenagers looks remarkably different than it did just a few years prior.” In addition, smartphone internet usage continues…

All digital growth now coming from mobile usage - comScore - Marketing Land

…everything here, just some of the high-level usage data. The full report is free and can be downloaded after registration. The data above show that mobile now represents 65 percent of all digital media time, with mobile apps dominating that usage. The desktop has lost 12 percentage points since…

What Marketers Need To Know About Mobile Usage During Holiday 2013 - Marketing Land

…holiday mobile ad planning. Mobile audiences are very different from those on desktop, and even different from other audiences within the mobile space. Sense of urgency, timing, location, topical needs — all these elements play an essential role in consumers’ day-to-day mobile activity.…

Marketing Day: Super Bowl Marketing, Mobile Usage & Google Privacy - Marketing Land

…FCC adopts rules to improve indoor location accuracy for wireless 911 calls, FierceWireless 55pc of retailers say mobile’s purpose is to drive in-store sales: report, Mobile Commerce Daily Eight reasons why the wearables market is becoming more mature, eConsultancy IDC: Tablet shipments…

Nielsen: 78 Percent Of Mobile Travel Usage Is Google Maps - Marketing Land

…category app and mobile website during June—which accounted for 78 percent of all mobile time spent on Travel. Looking a bit closer, mobile app vs. mobile web usage varies somewhat by travel sub-category. Here’s Nielsen’s graphic breaking down mobile web vs. app usage among travelers:…

The Seasonality Of Mobile Device Usage: Warmer Weather Tempers Tech - Marketing Land

…seasonal changes impact mobile technology, which has become a more integral part of life outside the home? In this article, we’ll examine North American usage data to help answer that question, specifically looking into seasonal differences in weekday and weekend usage. For each data set, 20…

How Usage Of Retailer Mobile Apps Evolved In Holiday 2014 [Data] - Marketing Land

Mobile engagement is the fastest moving target marketers have ever faced. Its pace of adoption is growing exponentially faster than any technology that’s come before. Just five years ago, mobile apps were a nascent and unproven market. Now, apps are ushering in a new paradigm of customer…