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E-Retail Index Shows Amazon, Netflix Diverging In Satisfaction Scores - Marketing Land

…of Netflix in particular, the decline in customer satisfaction means Netflix’s business will continue to suffer, according to ForeSee Results: Customer satisfaction is a proven predictor of critical future behaviors that have a direct impact on the bottom line. As a result of Netflix’s 8% drop…

Here's how to stand out in a crowded streaming service market - Marketing Land

…avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that Netflix used to send you DVDs in the mail. Before becoming the most popular over-the-top (OTT) streaming service on earth, with almost 150 million global…

Personalization Data Provider Lytics Adds Netflix-Like Content Analyzer - MarTech Today

Suppose a marketer knew what kinds of specific content might interest you, the way Netflix knows what movies you might like. That’s the idea behind the new release from personalization data provider Lytics. The Portland, Oregon-based company is announcing today that it is adding individual-level…

Marketers: Never forget that we are at war - Marketing Land

…poster child of companies that got blindsided by a new rival. In just six years, Blockbuster went from $6 billion of revenue to bankruptcy, while Netflix went from a few hundred million to $2.2 billion. Blockbuster no doubt made a lot of mistakes on the way to their bankruptcy, and I’m sure that…

Live Blog: Arrested Development & Netflix At Dive Into Media - Marketing Land

…the first original programming from Netflix? Next up is the much-awaited return of Arrested Development, and talking about it today at the Dive Into Media conference is one of the stars, Will Arnett, creator Mitch Hurwitz, producer Brian Grazer and Netflix chief content officer Ted Sarandos.…

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