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Personalization Data Provider Lytics Adds Netflix-Like Content Analyzer - MarTech Today

Suppose a marketer knew what kinds of specific content might interest you, the way Netflix knows what movies you might like. That’s the idea behind the new release from personalization data provider Lytics. The Portland, Oregon-based company is announcing today that it is adding individual-level…

Marketers: Never forget that we are at war - Marketing Land

…poster child of companies that got blindsided by a new rival. In just six years, Blockbuster went from $6 billion of revenue to bankruptcy, while Netflix went from a few hundred million to $2.2 billion. Blockbuster no doubt made a lot of mistakes on the way to their bankruptcy, and I’m sure that…

Customer experience in the age of disloyalty - Marketing Land

…to become a one-stop destination, especially aggregators. The customer experience on any major aggregator service like Google, Facebook, Amazon, Netflix and YouTube are all personalized. That degree of personalization takes data. Lots and lots of data. Marketers don’t have the treasure troves of…

Live Blog: Arrested Development & Netflix At Dive Into Media - Marketing Land

…the first original programming from Netflix? Next up is the much-awaited return of Arrested Development, and talking about it today at the Dive Into Media conference is one of the stars, Will Arnett, creator Mitch Hurwitz, producer Brian Grazer and Netflix chief content officer Ted Sarandos.…

E-Retail Index Shows Amazon, Netflix Diverging In Satisfaction Scores - Marketing Land

…of Netflix in particular, the decline in customer satisfaction means Netflix’s business will continue to suffer, according to ForeSee Results: Customer satisfaction is a proven predictor of critical future behaviors that have a direct impact on the bottom line. As a result of Netflix’s 8% drop…

Meet Netflix, NPR, and The New York Times at MarTech

The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your…

7 ways to use dynamic content and multiply your conversions - Marketing Land

Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes.So, how does a marketer meet this high demand for personalized communications? The answer is in understanding…