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Newsjacking

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7 marketing gimmicks that could damage your brand - Marketing Land

…first place. Do your research, and use hashtags sparingly. 3. Newsjacking Newsjacking is a brilliant and efficient way to commandeer a trending topic for your brand, but you’re playing with fire. A simple way to use newsjacking is to cover the topic from the perspective of your own brand, sharing…

Oreo, Audi & Walgreens Newsjack Super Bowl "Blackout Bowl" - Marketing Land

…Twitter. That’s quick response from some major brands, and a good way to “newsjack” a huge event like the Super Bowl — especially the Oreo example, which is just brilliant on all counts. (Newsjacking is a term popularized by David Meerman-Scott to describe the process of…