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Are You Messing Up Your Email Newsletter? How To Avoid Common Pitfalls

…size to make it fit. Saying consistent will give your clients a sense of familiarity that will keep them coming back. Use Images In Your Newsletter Newsletters that do not use photographs are doomed to lose readers simply because they look less appealing. Research indicated that when people first…

Beyond Newsletters: 5 Tips To Help You Completely Re-Think Email Marketing

…company’s newsletter as good as the Quartz, Alexis Madrigal, Brain Pickings or New York Times newsletters? The answer is almost undoubtedly “no,” because you aren’t a news organization dedicated to researching, analyzing and sourcing content for a regular newsletter.

Introducing The New Marketing Land!

…published in that channel over the past seven days. Those newsletters are a great way to make sure you don’t miss the content that matters most to you. We also have an easy sign-up page where you can sign up for more than one newsletter at the same time. New Article Pages You’ll also…

Gmail Pushes Unsubscribe Links To The Top Of More Newsletters

Since February Gmail has included an “Unsubscribe” link at the top of many newsletters, a feature intended to give users an easier way to manage their overflowing inboxes. The links only appeared on email filtered into Gmail’s Promotions tab. Today, Google announced that it has…

Marketing Day: December 16, 2011

…adwordsagency.blogspot.com The Future of Digital Advertising: Math + Magic, Ad Age Email Marketing Dos and Don’ts for Your Small Business Newsletter, blog.sitefox.com Ho, Ho, Horrible: Worst Holiday eMail Campaign Ever?, contentmarketingtoday.com General Internet Marketing 6 Ways to Market…

Study: Business Executives Turn To Email Newsletters First For Their News

…That’s the main lesson to be learned from a recent study that found that executives use email newsletters — remember those? — as their primary source for news. Sixty percent said newsletters were one of the first three news sources they check every day. That’s twice as many…

Nuzzel launches “first network of newsletters”

…of newsletters or their stories, analytics about which stories are most popular and a “re-blogging” of content between newsletters, possibly stimulated by paid promotion. Newsletter issues are automatically archived. No revenue sources are offered right now for the free newsletters, Abrams…

Introducing MarTech Today: Your Home & Daily Read For Marketing Technology

…happy to announce our new MarTech Today section that features original content about developments in the space and a new MarTech Today email newsletter that delivers stories about marketing technology to your inbox each day. Earlier this year, Marketing Land gained a martech channel. We’re…