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Why Content Marketers Should Tap Into The Power Of Niche Influencers - Marketing Land

…makes it easier for marketers to build relationships with niche influencers. • Educated Audiences. When your brand’s niche closely aligns with the influencer’s niche, the audience is already well-educated about the niche. This makes niche publishers a better choice for reaching target customers who…

Why choosing a niche helps you produce better content - Marketing Land

…in an agency environment can have its challenges, but you can find your own niche market whether your agency defines theirs or not. If the agency specializes in one area, then it’s a bit easier because they’ve chosen a niche market, and most of your client work will be related to that market. You’ll…

5 Tips To Help SEO Based Affiliates Evaluate A Niche - Marketing Land

…I research before deciding to enter a niche as an affiliate that is primarily marketing my site through SEO. Check PPC Advertiser Competition First, I want to be sure the niche actually makes coin. Do a search for some of the primary keywords for the niche in Google. If you see that no or very few…

5 reasons to create content outside your niche - Marketing Land

…67,000 social shares. 2. Your niche may not be emotionally driven, but your content should be Research shows a viral hit is triggered by an emotional response, so your content should make your audience feel something if you want to extend its reach beyond your niche. One emotion guaranteed to…

Twitter Acquires Niche, A Link Between Brands & Video Creators - Marketing Land

…consider video merely a niche. Today the company announced that it has reached an agreement to acquire Niche, a startup that provides video creators with analytic tracking software and, most importantly, connects them with brands willing to pay for their creativity. Niche, founded in 2013, has built…

Study: Only 1% Of Facebook Fans Engage With Brands On Facebook - Marketing Land

…Additionally, the case study only looked at the top 200 brands rather than covering niche or specialty pages. Typically a passionate niche page will greatly outperform a global Facebook page like Coca-Cola – so expect a higher rate for more niche content. The total report can be seen on AdAge

Wait A Minute. Facebook Is Still A Big Hit Among Teens - Marketing Land

…“all the time,” which also is a better result than any other service. The full $499 report can be purchased here. Niche: 87% Of Teens Still Use Facebook Niche, an college and K-12 education review site, found similar results from a survey of 7,000 of its teen-aged users. Namely, 87% use…

Twitter Makes Its Case To Be A Major Video Player At VidCon - Marketing Land

…is “starting to think about how to expand to all types of creators.” Niche is another Twitter-owned avenue that can help creators make money. Niche acts as an intermediary between video producers and brands, and Singh said Niche has doubled the amount it’s paying creators since Twitter acquired the…

Differentiating Your Affiliate Program

…and approving affiliate applications, you should have affiliates that already align with your niche, or derivative of your company’s niche. If you know your niche and your affiliates know your niche, you can begin to define your Target Market. Your target market is what you’ll typically want to…