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Report: Nike's sales jump 31% in wake of Kaepernick ad campaign - Marketing Land

…about Nike’s motives, saying that Nike has always courted controversy. However it still appears to have been a risk — that paid off. While Nike is not the first brand to take social and political positions, the question now is whether other brands will follow Nike’s lead and…

Nike To Create 100,000 Personalized Videos For Nike+ Users - Marketing Land

…is behind you. A better year is in front of you. #nikeplus http://t.co/b4w9bGIbxn — Nike (@Nike) December 26, 2014 Of the effort, Nike VP of North America Brand Marketing David Schriber said: “Our Nike+ members accomplished some amazing things in 2014, and we wanted to inspire them to push for…

Nike Has Twitter Campaign Banned In The UK - Marketing Land

…the following about the #Nike tweets: “We considered there was nothing obvious in the tweets to indicate they were Nike marketing communications.” The tweets were found to breach the advertising code and can no longer appear. All future ads from Nike will require easily identifiable…

Nike's PHOTOiD Puts Social Content In The Picture - Marketing Land

…the creative work put out by Nike, which has consistently shown that great marketing is great content. And, they’re still doing it now. PHOTOiD is a new mash-up Nike has created that allows you to use an Instagram photo to inspire a pair of personalised Nike iD trainers. It’s built…