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Digital advertising in 2018: 5 trends to watch - Marketing Land

…Facebook, will be the ISPs and wireless providers such as AT&T, Charter, Comcast, Sprint, T-Mobile and Verizon. Verizon, with its ownership of Oath (the combination of AOL’s ad tech and content properties and Yahoo’s remnants), is probably best positioned to take advantage of the…

Oath’s Tim Armstrong casts doubt over Go90’s future - Marketing Land

…new division called Oath in 2017. Following that roll-up, Verizon began to take the content that had only been distributed on Go90 and distribute it through Oath’s various outlets. It also reportedly cut back on buying original content for Go90, spurring questions of whether Oath was stripping Go90…

Amazon now 3rd-biggest digital ad seller in US - Marketing Land

…from eMarketer. That only represents 4.1 percent of US digital ad spending. In surpassing Oath and Microsoft, Amazon is now the front-runner to challenge Facebook and Google. Amazon will surpass Oath and Microsoft to become the third-largest digital ad seller in the US behind Facebook and Google.…

Facebook Audience Network opens inventory to in-app header bidding - Marketing Land

…to a waterfall system that prioritizes bidders based on historical CPMs. Several other companies have adopted in-app header bidding. But unlike Oath (AOL) and others, Facebook hasn’t built any tech around this effort. Instead, app publishers can use their own tech or that of a third party…