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Direct Response Video Advertising: Best Practices For Social Media - Marketing Land

…purposes. 2. Stick To oCPM Or CPA Bidding Despite anything you may have heard, autoplay is not necessarily a default feature of every video ad on Facebook. Specifically, Facebook cannot guarantee autoplay eligibility for video ads that utilize CPC (cost per click) or oCPM (optimized cost per mille)…

Quantifying The Reach-Efficiency Tradeoff In Facebook Advertising - Marketing Land

…are served on Facebook depending on pricing strategy, the following learnings will apply best to cost-per-click (CPC) or optimized cost-per-mille (oCPM) campaigns. Bids, Budgets & Facebook Campaigns Any discussion on Facebook campaign mechanics necessitates a brief preface on the relationship…

Pay Per What? Choosing Pricing Models In Digital Advertising - Marketing Land

…also decreasing scalability. The less risk there is to the advertiser, the greater the risk to the publisher, leading to limited scale. Facebook’s oCPM (optimized CPM) pricing is interesting in that it offers scaling capabilities close to CPM since it does not promise any given level of performance,…

Facebook brings its brand-friendly video ads to its ad network - Marketing Land

…out how many impressions it would need to serve to hit the brand’s video view goal; Facebook calls this latter way of buying ads optimized CPM (oCPM). Advertisers will be able to effectively syndicate their Facebook and Instagram video ad campaigns across Audience Network as well. “The Audience…