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Facebook Raises Limits For Daily Frequency Of News Feed Ads - Marketing Land

…same advertiser.” Marketers will have to decide whether increasing the frequency of Facebook advertising messages is a wise strategy. As OMD’s chief digital officer Ben Winkler told Digiday: “These changes raise the stakes. Advertisers who send out high-quality, relevant messages will…

On Twitter’s 10th birthday, why Madison Avenue execs #LoveTwitter - Marketing Land

…and all were bullish on the company’s prospects. “The rumors of Twitter’s demise are overstated,” said Ben Winkler, chief digital officer at OMD. “When Twitter comes in, they talk to a bunch of people who spend money with Twitter successfully. Generally that’s the filter we use when we work…

Why Content Marketers Are Now In The Entertainment Business

…recently changed its newsfeed algorithm to “feature more high quality content,” and overnight Upworthy saw a 25% decrease in traffic. As Ben Winkler, OMD chief digital officer, recently put it “You cannot make content go viral. The best you can do is improve the odds. You can get millions to…

Get To Know: La-Z-Boy CMO Doug Collier - Marketing Land

…contemplating going into a career in music (even longer story), I visited my oldest sister in Toronto. A few years before, my sister Cathy, now CEO of OMD Canada, had embarked on a career in advertising. I had an amazing time that week and was enthralled with the world of business in general. At her…

Tumblr looks to repair ad biz with blogless ads, sales team’s return - Marketing Land

…available for an interview. “It was a billion-dollar bet that certainly has not yet paid off,” said Ben Winkler, chief digital officer at Omnicom’s OMD. “From a social platform perspective, it’s simply not on the radar for most of our clients once they get through Facebook, Twitter, Instagram,…