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Omnichannel

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Can the Walmart/Jet.com marriage work? - Marketing Land

…interesting offspring. Jet could spawn Jet physical stores, for instance, while Walmart could adopt Jet’s price-conscious technology. The true omnichannel retailers, Constellation Research analyst R. Ray Wang told me, will only emerge when there is a complete overhaul of the interface between…

The martech stack fallacy: It’s not about technology - Marketing Land

…MarTech West in San Jose. There I sat in on some fascinating sessions on everything from tracking marketing attribution to highlighting the new omnichannel marketing stack to learning how to buy the right marketing automation technology. I read about a new product released at the conference that…