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Creating a Content Marketing Strategy for Your Website

marketing piece goes live to truly measure the impact of that content. Research With any strategy development comes research, and lots of it. When building a content strategy, there is a great deal to consider, including: Audience – think demographics, psychographics and behaviors Online market –…

5 Killer Marketing Strategies Your Competition Isn’t Using...Yet - Marketing Land

…probably have yet to adopt these five marketing strategies, the clock is ticking. Implement these strategies now to show up online where your competitors don’t. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

Growth Hacking Your Marketing Strategy - Marketing Land

…advertising? The answer, for now anyway, can be found in growth hacking. As marketing technologists, we have to strongly consider deviating from everything we consider to be safe and familiar for generating leads. Marketing used to be a fun and exciting place to be where we weren’t afraid to…

The 1-Hour Documented Content Marketing Strategy - Marketing Land

strategy. Key word: documented. In recent research from Content Marketing Institute, it was found that 53 percent of the (self-reported) most effective B2B content marketers have a content strategy, AND it is documented. Compare that with just 13 percent of the least effective content marketers who…

Maggie: the essence of content strategy - Marketing Land

…companies doing business online actually do have a Maggie working for them. My friends, Maggie lives in your content. “Sell” is not a strategy It is important at this juncture to clarify that “content strategy” and “content marketing” are separate things. In…

Freshen Up Your 2016 Email Strategy - Marketing Land

…your email strategy and then make those improvements happen. Figure Out Why People Are Signing Up For Your Program I don’t think enough companies really study this part of their program. The first place to look is at your signup pages, such as offline sources, online purchases, signup boxes, online

Steps Toward Developing A Content Strategy - Marketing Land

…and well-communicated content strategy to govern their content marketing efforts. My research (at Altimeter Group), corroborated by that of several other studies, indicates that currently 70 percent of companies practicing content marketing lack a documented strategy. But thankfully, this is slowly…

Boost Your Social Strategy With SEO Data - Marketing Land

…your SEO data to help improve your social media strategy? Although this method isn’t quite as popular amongst small business owners, it absolutely can help. Your SEO data is full of interesting facts and trends about your audience and your online visibility, all of which can help improve your…

Finding Tumblr's Place In Your Social Strategy - Marketing Land

…noting that when Tumblr fans spend time on the platform, they tend to spend more time than their counterparts on Facebook or Twitter. If you do the online ethnography for your important segments, you’d do well to know if they are represented on Tumblr. If your company sells micro-oscillator…

5 Steps To Jump-Starting Your Programmatic Strategy - Marketing Land

Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy. All those stragglers have now booked their tickets on the programmatic express but are understandably trepidatious because of the complex technology and the bewildering terminology used…

Agency secrets for a great Twitter strategy - Marketing Land

…sensitive situations, and consider pausing any prescheduled Tweets. Create conversations Gone are the days of one-sided marketing, and that goes for your Tweets, too. Your Twitter strategy should be a healthy mix of @replies, organic Tweets and Twitter Ads and should also include questions and other…