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How to personalize without crossing the 'creepy line' - Marketing Land

…brand experiences at least somewhat creepy, with 22 percent opting to look for other less-creepy brands and 9 percent saying they’d leave a negative review, according to an InMoment 2018 CX Trends Report (free with registration) released earlier this year.Andrew Park, InMoment’s vice president…

Reports: Fake reviews are a growing problem on Amazon, Google - Marketing Land

…and speakers, the vast majority of reviews appear to violate Amazon’s prohibition on paid reviews . . . Many of these fraudulent reviews originate on Facebook, where sellers seek shoppers on dozens of networks, including Amazon Review Club and Amazon Reviewers Group, to give glowing feedback in…

Yelp More Likely To Filter Extreme Reviews & New Accounts [Study] - Marketing Land

…3-star reviews. The study also found that filtered reviews tend to be shorter than published reviews. Reviewer Characteristics & Filtered Reviews Beyond the reviews themselves, the study also connects the person/account writing the review to its likelihood for being filtered. Filtered reviews

Yelp Adds Bing Translation For Reviews In Mobile Apps - Marketing Land

…Dutch, Finnish, German, Spanish, Italian, Norwegian, French, Polish, Portuguese, Swedish, Turkish and Japanese. Users can translate one review or all reviews with a tap of a button. In a blog post announcing the update, Yelp showed an example of a Gellato shop in Milan, Italy (click to enlarge):…

Lawsuit Claims Yelp Manipulated Reviews To Deceive Investors - Marketing Land

…saying publicly that its reviews are “trustworthy” based on similar claims of review manipulation and the purported inaccuracy or manipulation of Yelp’s review filter. The connection between public/press release claims about Yelp’s reviews and the fluctuation of Yelp’s…