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How to personalize without crossing the 'creepy line' - Marketing Land

…brand experiences at least somewhat creepy, with 22 percent opting to look for other less-creepy brands and 9 percent saying they’d leave a negative review, according to an InMoment 2018 CX Trends Report (free with registration) released earlier this year.Andrew Park, InMoment’s vice president…

Lawsuit Claims Yelp Manipulated Reviews To Deceive Investors - Marketing Land

…saying publicly that its reviews are “trustworthy” based on similar claims of review manipulation and the purported inaccuracy or manipulation of Yelp’s review filter. The connection between public/press release claims about Yelp’s reviews and the fluctuation of Yelp’s…

Reports: Fake reviews are a growing problem on Amazon, Google - Marketing Land

…and speakers, the vast majority of reviews appear to violate Amazon’s prohibition on paid reviews . . . Many of these fraudulent reviews originate on Facebook, where sellers seek shoppers on dozens of networks, including Amazon Review Club and Amazon Reviewers Group, to give glowing feedback in…

Are fake online reviews killing consumer confidence? - Marketing Land

…honest reviews is bright. Signs of hope Despite lagging consumer confidence in online reviews, several signs indicate that trust can be re-established with a smart review process: Sixty-one percent of consumers read reviews before deciding whether or not to buy (Econsultancy). Consumer reviews are…

Confidence Crisis: 40 Percent Don't Trust Online Reviews - Marketing Land

…number of online review scandals. Most recently, there was a New York regulatory crackdown on fake reviews being generated by “reputation management” firms. It’s unclear whether the publicity surrounding any of these events has eroded consumer confidence in online reviews and their…

Do men and women value online reviews differently? - Marketing Land

…they do read online reviews for businesses.It’s important to a large majority of consumers that businesses respond to their online reviews, but interestingly, men are far more concerned with this practice than women, with 37 percent of male respondents saying they always read review responses.63…

How to turn negative online reviews into marketing wins - Marketing Land

…having an average of only 14.3 reviews. So, negative reviews are good things to have in that they add to the total quantity, and having more reviews is correlated with higher rankings.Additionally, negative reviews offer you the opportunity to respond to the reviewer’s concerns and turn around…