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BuzzFeed's Jonah Peretti at #SMX: On Optimizing Content For Humans - Marketing Land

…numbers go up.” The optimizing-for-humans thread ran throughout the discussion. “For us to succeed in the long term as a content business, we need to know that when we make content and it gets traffic that that’s actually a signal of quality and not just a quirk of Facebook’s News Feed.” Along…

Delivering optimized media-rich content for mobile - Marketing Land

…Give a DAM: Adopt a digital asset management (DAM) solution that can help you optimize the workflows and processes needed to manage a new influx of rich digital content so you can: Categorize and organize the content files; add, edit and store their metadata; and synchronize with the local files…

How to optimize your content for each step of the buyer’s journey - Marketing Land

…gives them immediate results. Make sure you deliver succinct content that is centered around their primary goals. Your goal is to convert as many readers into leads as possible. In addition to creating banners in your articles, you can optimize your blog with exit pop-ups and direct calls to action.…

The 6 Steps To Perfectly Optimizing Any Content - Marketing Land

…like HelloBar to solicit conversions. Having optimized content means that you’re achieving your goal, and the only way to quantitatively achieve your goal is by gaining conversions. 6. Optimize Engagement With Visuals Optimizing your content with visuals such as images and videos is extremely…

Are you optimizing your off-site content? - Marketing Land

…otherwise. Off-site content can also improve the authority of your on-site content by increasing content frequency and reach. Lastly, off-site content can be an excellent source of referral traffic and authoritative backlinks. Optimizing off-site content Optimizing the content living outside of your…

Top Tips For Optimizing Your Content: 9 Experts Weigh In - Marketing Land

…empathize. Do not create content for the sake of needing a “strategy.” A blog, for example, is not a content strategy. If you can understand your audience’s needs, it’ll be a lot easier to create and optimize content. We do this a lot in terms of optimizing for search, but…

The 8 Most Common Content Optimization Mistakes We Saw In 2014 - Marketing Land

…writing content only with search engines in mind, you’re failing your human audience. Focus on speaking to customer pain points, answering frequently asked questions, and acting as a resource for your audience; optimize for search along the way. 7. Keyword Misfocus When optimizing a page for…