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Time spent with mobile now exceeds TV - Marketing Land

…consumed, now across devices. While time with traditional TV is declining, audiences are still consuming a lot of video content across devices, OTT in particular. However, when it comes to video, TV still dominates. This year consumers will spend 1 hour, 37 minutes daily with digital video compared…

Swrve adds support for OTT TV apps - Marketing Land

…week, the San Francisco-based Swrve is expanding its scope again, announcing that it will now support analytics, testing, marketing and engagement for several over-the-top (OTT) TV platforms — Apple TV, Roku, Android TV, Amazon Fire TV and Chromecast. [Read the full article on MarTech Today.]

What marketers should know about Hulu's new 'pause' ads - Marketing Land

…video.”“There are a lot of ad frequency complaints with OTT, so introducing static placements is a smart move for building scale and mitigating those frequency concerns,” Pecquex said.The number of subscription OTT video service viewers was expected to hit 170.1 million in 2018,…

Best of both: Making TV and digital work in unison - Marketing Land

…fragmentation of the TV landscape — with the possibility to watch premium TV content via time-delayed viewing, VOD (video on demand) services and OTT (over-the-top) subscriptions — means viewers are consuming TV content through digital services. The lines between the two channels are…

How Verizon's Yahoo buy will reshape the digital ad marketplace - Marketing Land

…we all know what happened: more networks like FOX emerged, and cable came in to fragment the market with hundreds of channels. Now, Over The Top (OTT) is disintermediating cable by distributing directly over the internet. We can anticipate similar things to happen to the big three digital natives.…

What is OTT programming & why does it matter? - MarTech Landscape

…“over-the-top” (OTT) of the Verizon-provided Internet, without Verizon exercising management or receiving content-related fees. In this installment of Marketing Land’s MarTech Landscape Series, we explain what OTT means and why it’s relevant to marketers. Such OTT (pronounced O-T-T) TV is…

In OTT video, features are as important as content - Marketing Land

…a dramatically different media landscape, and with the rise of over-the-top (OTT) video, streaming video providers have to consider the user experience as well.Despite the changing landscape, content is still king, and OTT providers are spending tens of billions of dollars on programming annually.…