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Hulu launches new private marketplace for its OTT ad inventory - Marketing Land

…with video management platform Telaria, which has an ad server designed for programmatic and direct-sold video and connected TV and over-the-top (OTT) inventory. Hulu is approaching a few demand-side platforms (DSPs) for the initial launch.Hulu said programmatic buys will be on a level playing field…

Are You Ready For A Digital "Upfront?" - Marketing Land

Denys Prykhodov / Shutterstock.com As the TV heavyweights get ready to debut their fall lineup at the annual upfront presentations, much of the discussion will be centered on the so-called “digital upfront.” But in reality, there is no single digital upfront. There are a splattering of…

The future (and present) of programmatic TV - Marketing Land

…service via Amazon’s platform. Facebook’s plan is to sell broadcasters its ad tech and data to enable programmatic TV buying, but so far only on OTT (over-the-top) devices or through VOD (video on demand) apps. Still, there’s no reason this approach might not also be applied to linear TV, if and…

3 ways to leverage location this holiday season - Marketing Land

…Channel offer visit attribution reporting based on a consumer’s exposure to a billboard. This capability is also extending to other channels like OTT (over the top) subscription services, e.g., Hulu, connected TV (smart TVs) and more. But not all attribution solutions are equal. In a previous…

Swrve adds support for OTT TV apps - Marketing Land

…week, the San Francisco-based Swrve is expanding its scope again, announcing that it will now support analytics, testing, marketing and engagement for several over-the-top (OTT) TV platforms — Apple TV, Roku, Android TV, Amazon Fire TV and Chromecast. [Read the full article on MarTech Today.]

What is OTT programming & why does it matter? - MarTech Landscape

…“over-the-top” (OTT) of the Verizon-provided Internet, without Verizon exercising management or receiving content-related fees. In this installment of Marketing Land’s MarTech Landscape Series, we explain what OTT means and why it’s relevant to marketers. Such OTT (pronounced O-T-T) TV is…