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Facebook Home App Due Out On Google Play "In The Next Few Hours" - Marketing Land

Anxious to turn your phone into a Facebook Home device? The app, which was due out today, still hasn’t hit Google Play. But it’s coming, Facebook reassures. NOTE: IT’S NOW LIVE, SEE Facebook Home Arrives On Google Play The Facebook Home site lists it as available for download,…

How Mobile Is Reinvigorating Out-Of-Home Advertising - Marketing Land

In many ways, billboards are in the same boat as other traditional media. They’re “static,” and ROI is challenging to measure. Yet, ironically, mobile is helping give out-of-home (OOH) new life. For example, location analytics company Placed has introduced what it calls…

Digital out-of-home advertising is fracturing into many channels - Marketing Land

…outlets.To get to those retail outlets, many customers drive. That fact means there’s an emerging channel that can follow the would-be customer out a home’s front door via location-based messaging to a smart phone, pick up the campaign thread in an apartment garage, continue in the car’s dashboard…

Facebook Home Rolling Out Internationally Today - Marketing Land

…is of the Facebook Home app only; the phones that have it pre-installed won’t be sold until later this year. Home launched less than two weeks ago in the U.S. on a limited number of Android devices. Among its features, Home essentially takes over the device’s home and lock screens,…