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3 Steps To "Persona"-lized Marketing - Marketing Land

…teams need to have developed an alternative for the new, more personalized era of marketing. Many of the teams that we work with have decided on persona segmentation as the strongest building block for their personalization efforts. What Is Persona Segmentation? Persona analysis and segmentation…

5 steps to move closer to one-to-one personalization - Marketing Land

…biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the conference discussed how their teams are working to foster personalized connections with customers through technology stacks. It also was refreshing to hear that I’m not alone and no one has achieved truly one-to-one…

3 ways consumer shopping is changing in 2019 - Marketing Land

One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in retailers presented unique challenges and opportunities for brands to succeed. After conducting a similar survey one year later, the desires of consumers around…

Achieving Hyper-Segmentation To Reach Personalization At Scale - MarTech Today

…marketing (ABM) strategy on a well-defined, prioritized list of the most qualified accounts. Prioritize Segments And Personalize Outreach Both prioritization and personalization are key when it comes to your hyper-segmentation strategy. Rather than creating a few rigid personas or a large list based…

Is there a place for CRMs in a CDP world? - Marketing Land

…the record of a customer’s history with a brand and with a sales person — is moving toward many more features, a greater ability to capture and utilize a wide variety of data, and support for the real-time and personalized engagement with users across platforms. This story first appeared…

The road map to personalization - Marketing Land

…must be personalized to drive engagement and keep people engaged. True. But what does that really mean, and how do you get there? At its most basic level, personalization is a message whose content is tailored to the stated or implied needs or interests of the recipient. Personalization is made up…

Survey: 87% of mobile marketers see success with location targeting - Marketing Land

…conversions. Unfortunately, the report doesn’t discuss how location data were specifically used for personalization (beyond the fact of being used). Benefits of location-based ad personalization The report also contains a critique of “duopoly” Facebook and Google and asserts that…

It's time for the brand promise to evolve. Again. - Marketing Land

…In today’s world of personalization, the empathetic marketer has the opportunity to evolve the brand promise yet again by translating it to the individual. And that’s where some serious creative magic can happen. How awesome creative can be In the world of the personalized brand promise, deodorant…