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Why You Need A Persona-Based Content Marketing Strategy - Marketing Land

…buyer persona in mind. Defining And Developing Buyer Personas Buyer personas are representations of your actual customers — taking into account who they are, what they are trying to accomplish, what their goals are, and how they behave throughout the buying cycle. Buyer personas are typically…

Gaining Traction With Content Marketing: How To Build Personas - Marketing Land

…like a buyer persona, no? In reality, there should not be a difference between your reader personas and buyer personas. If your company has already developed a set of buyer personas, use them for content marketing. If you are in a content marketing or SEO role looking to build personas, step out of…

Quick guidelines for getting users info they need in chatbots - Marketing Land

…determine the user’s persona and need up front via queries from the chatbot, instead of assuming the user’s persona will reveal itself through choices. A different kind of persona Website information designers, of course, frequently create profiles of targeted users, called personas, in order to…

Should you connect with your clients across social platforms? - Marketing Land

…wouldn’t make a top 10 organizational behavior list of concerns, it warrants more conversation. We all have online lives apart from our work personas that clients may request to see. Even if you don’t have all the answers, you should set your own guidelines that you feel comfortable…

How to generate B2B leads with LinkedIn's Sponsored InMail - Marketing Land

…this quite easily in Sponsored InMail by creating a campaign for each vertical + persona. So one might be B2B Software and VP of Marketing. Now, your messaging can be personalized and scaled up for that exact persona in that exact vertical. As you can see, you can get as granular or broad as you…

Yahoo Gemini Adds Over 40 Flurry Personas To Native Ad Targeting - Marketing Land

Yahoo is enabling persona targeting in Gemini to help advertisers reach particular mobile audiences via native advertising. Powered by Yahoo-owned Flurry, which tracks user behavior across roughly 650,000 apps, the personas are based on behavioral data of heavy app users and comprise more than 40…

Twitter Updates Audience Insights & Introduces Persona Targeting - Marketing Land

…identify new ways to connect with an audience that is most likely to convert. Persona Filters Simplify Targeting Twitter has also added a new “persona” filtering feature within the insights dashboard. Personas offer shorthand categories of audiences, including parents, millennials, small…

Study: Americans Fall Into One Of 6 "Deal Personas" - Marketing Land

Experian is out with a study of “deal personas.” It seeks to measure how different consumer groups identify themselves and their interest in offers and discounts. The data are drawn from the “Spring 2013 Simmons National Consumer Study, a comprehensive survey of 24,374 US…