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Two new projects target ads at your car - MarTech Today

…screens, with one camera focused on each lane. Image recognition identifies the make, model and color of the vehicles from their license plates. The license plate is matched anonymously to the vehicle specs through a public database, and the corresponding creative is served in real time. Any of…

Go ahead and swing at mobile, marketers - even if you miss - Marketing Land

…the plate using tools and baseball-related skills that have been developed specifically for that purpose. If the game were basketball, the tools and skills needed to score a basket would differ from those necessary to bring a ball player around the bases and triumphantly back to home plate. You…

Not The New York Yankees? Play Content Marketing Moneyball - Marketing Land

…summer night. The game is tied, and it’s the bottom of the ninth inning. The bases are loaded, and there are two outs. The batter steps up to the plate, and as the pressure to hit a home run for the books continues to mount, he swings and misses. Second pitch: another swing and a miss. And with the…

5 Steps To Freedom: The Key To Being A Rapid Marketer - Marketing Land

…and capitalize on the situational awareness that this process started with. Here in Massachusetts, our New Hampshire neighbors have a license plate that boasts the state motto “Live Free or Die.” While this may be a bit extreme for our purposes, marketers need to heed these same words. In today’s…