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Your quick-start guide to podcast advertising - Marketing Land

…assessing the viability of podcast advertising as a vehicle for their messaging. Here are some crucial factors and pointers to get the most out of your podcast ad campaigns.Benefits and drawbacks of podcast advertisingBenefits. “We got access to a whole new audience (podcast listeners) and were able…

U.S. podcast ad revenue grew by 53% in 2018 - Marketing Land

…all-time high of $479 million on podcast ads in 2018, up 53% from $314 million the year prior, according to research by IAB and PwC. The report also predicts that domestic podcast marketplace revenues will double to over $1 billion by 2021.via PwC’s 2018 Podcast Ad Revenue StudyWhy we should…

Accelerate your marketing with the MarTech Power Pack - Marketing Land

…20-page companion e-book to the webinar A high-resolution MarTech Landscape graphic, open-sourced MarTech landscape database, and a behind the scenes podcast with Scott and Anand Thaker More than 200 MarTech conference speaker presentations and videos from previous MarTech Conferences. Click here to…

Marketing Day: Facebook launches rating tool, Twitter video ads & more - Marketing Land

…their customers. IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017 Jun 12, 2018 by Robin Kurzer With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting. How mid-size companies can…

The mobile wallet could grow up to become a real marketing channel - MarTech Today

…GIFs and video.” Boston NPR station WBUR, working with Urban Airport, has developed a wallet card to let users know when it has a new podcast. The link to the new podcast is updated remotely on the card, along with some new content, and Apple users get a notification that there’s an update. In Apple…