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Marketers, Face Reality: There Is No "Easy" Button - Marketing Land

…your head, based on the title alone: 4 Concrete Steps to Get 1,000,000 Relevant Unique Visitors to Your Blog The Anatomy of a 100,000 Visitor Post Podcast Launch Method – From Zero to 100k Downloads per month How To Compete Against Billion Dollar Media Empires And Win Engagement And Traffic…

SMXcast: Tactics to improve your YouTube video ad performance - Marketing Land

…is limited.Use different call-to-actions (with the same video creative) to see if you can improve CTR.TranscriptGN:This is the Search Engine Land podcast and I am your host George Nguyen. What you’re about to listen to, in particular, is an edition of SMXcast — content that comes straight from our…

Twitter overcharged video advertisers due to error in its Android app - Marketing Land

…already expected to heighten next year following Facebook’s flubs, as DigitasLBi exec Jeanne Bright discussed in last week’s episode of the Marketing Land Live podcast. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

Blab shuts down its live video platform - Marketing Land

…February to offer our weekly live video show Marketing Land Live, and more recently began using the recorded Blab audio to turn the show into a podcast. No warning Some of Blab’s most dedicated users are using Twitter to voice their frustrations that the service shut down without warning:…

An Interview With Joe Pulizzi On Content Marketing - Marketing Land

…Joe Pulizzi: Right now… podcasts. As Apple CarPlay is launched, and with the increase in wearable tech, it will be easier for consumers to download and listen to content. According to CMI/MarketingProfs research, only about 25% of marketers produce podcasts. I think there is a big opportunity…

Marketing Day: CMOs at the wheel, social video for SMBs & IBM's Watson - Marketing Land

…to think about how to incorporate bots into their digital strategies. Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast] Jun 22, 2017 by Matt McGee In this week’s show, ChannelAdvisor’s Scot Wingo explains why the world’s top e-commerce company is spending billions…

Pop the personalization filter bubbles and preserve online diversity - Marketing Land

…All they needed was an idea and a little digital elbow grease. And it happened. Voices and viewpoints exploded in the form of websites, podcasts, YouTube channels and more. The long tail of the internet delivered on its promise of true diversity in media. Through the power of ad networks,…