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Navigating the disruptive world of martech - Marketing Land

…companion e-book to the webinar. a high-resolution MarTech Landscape graphic, an open-sourced MarTech landscape database and a behind-the-scenes podcast with Scott and Anand Thaker. more than 200 MarTech conference speaker presentations and videos from previous MarTech Conferences. Click here to…

Top 60+ Content Marketing Education Resources - Marketing Land

…Marketing Podcast – Rachel Parker of Resonance Content Marketing helps listeners understand what content marketing is, why it is important and how to use it successfully Content Warfare Podcast – How to succeed at content marketing, social media and content creation Social Pros Podcast – Real people…

Content Marketing For People Who Hate Writing - Marketing Land

…Take the audio from Bill’s video and turn it into a podcast. Get it on iTunes and PodOmatic. Give it an attention-grabbing title and be specific in the description — let your listeners know what they’ll learn by listening to the podcast. Don’t falsely advertise. Be realistic. After all, you…

How Marketers Can Take Advantage Of Apple’s iOS 6 - Marketing Land

…participants to share with their networks. 3. Increase Facebook likes of your apps and podcasts. Speaking of increasing likes and shares, podcasts and apps can now be liked on Facebook directly from the Podcasts and App Store iPhone interfaces. When users do this, it’ll show up on their timeline and…

Is YouTube serving up more pre-roll & mid-roll video ads? - Marketing Land

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure says, YouTube delivered six total ads during a 17-minute video from the…

Marketing Day: Facebook fights clickbait, Google I/O roundup & more - Marketing Land

…right audience and promote growth. The podcast option: How audio content can help build a B2B business May 17, 2017 by Megan Hannay Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll…

4 ways to future-proof your UX - Marketing Land

…rolled out podcast results in search, taking another step in making audio a first-class search citizen. The main features were the introduction of the podcast structured data and the possibility to search for the audio content, which is now transcribed by Google. This made the podcast audio quality…

5 fundamentals of digital advertising every marketer should know - Marketing Land

…really relevant to your business? Comedian and podcaster Adam Carolla shared an anecdote during his podcast that has stuck with me to this day. When promoting one of his projects, he said that he got more traffic and sales when he appeared on podcasts with 1/10 the audience of “The Tonight…