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What CMOs Need To Know About Internet Marketing: The Essential Guide - Marketing Land

…Responsibilities: Branding: website, logo, messaging, copy, etc. Social: Facebook, email, Q&A, reviews, etc. Content: blog, PR, video, articles, podcasts, etc. Paid: display, PPC/CPC, retargeting, affiliates/JV’s, etc. We Can Then Break These Down Into Three Relatable Steps: Your Expectations:…

The podcast option: How audio content can help build a B2B business - Marketing Land

…But for the right brand, a B2B podcast can be a great way to learn while branding. If you’re considering a podcast as a B2B content option, this post lays out reasons to pick up the mic, and reasons not to. The benefits of podcasting Podcast to learn As a podcast host, you don’t have to…

Advertisers can now target Spotify podcast listeners - Marketing Land

podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in select markets, they’ll also be able to narrow their campaigns to certain podcast categories, such as “Comedy,” “Lifestyle & Health” and “Business & Technology.”Spotify is investing heavily in podcasts.

6 quick steps to jump-start your influencer marketing program - Marketing Land

…influencer is another business, think about co-marketing initiatives you can create that target the same audience (live events, webinars, guides and podcasts are all great collaboration opportunities. For example, the team here at Bitly teams up with industry peers. For instance, we partnered with…

Twitter adds audio-only broadcasting for iOS app, Periscope - Marketing Land

…post that users had been requesting an option to broadcast without having to show their surroundings. The update also comes at a time when audio podcasts are becoming more popular as a medium for both broadcasters and marketers.Now, in addition to “Go Live,” there is an option to click…