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Spotify acquires Parcast storytelling podcast studio - Marketing Land

…careThe podcast industry as a whole is growing, and Spotify considers itself the second biggest podcasting platform in the world, behind Apple. The acquisition further bolsters both Spotify’s competitive edge and podcast advertising revenues.The IAB and PwC forecast that podcasting ad revenue…

New Nielsen service offers podcast audience insights for advertising - Marketing Land

podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents.How it works. Networks can subscribe to the new Nielsen Podcast Listener Buying Power Service to have their podcasts

U.S. podcast audiences keep growing, 62 million listening weekly - Marketing Land

…monthly podcast listeners.Weekly listeners said they heard an average of seven podcasts in the last week. More than half (52 percent) of them had listened to four or more podcasts that week.Digital audio looks to podcast market. Spotify, which has made significant overtures in podcasting with the…

At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs - Marketing Land

…Bureau’s (IAB) third Podcast Upfront last week at the Time, Inc. building in Manhattan was any indication. As do other Upfronts in TV and digital video, this one pumped upcoming new programs from a variety of podcast producers, distributors and networks. Included were podcast divisions from major…