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Let's kill the hourly rate: We are leaving money on the table - Marketing Land

One of the hottest topics and hotly debated threads on r/ppc is about rates and what you should charge. What does an agency charge? What should I charge as a freelancer? How do you charge if you do work on Amazon versus Google or Facebook? Different ways to charge clients There are a lot of models…

How to make a holiday shopping campaign for low budget accounts - Marketing Land

As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the upcoming holidays and what it means for them. The majority of my clients are small businesses with small budgets, making this an important…

How to advertise to an audience with an 8-second attention span - Marketing Land

…offer some kind of personalization and targeting tools. Whether it’s social media PPC, search engine PPC, email marketing or any other platform, there’s probably a way to personalize your ad displays. PPC ads are particularly attractive because platforms like Facebook and Google offer robust…

How to keep PPC accounts healthy when using automation - Marketing Land

…the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly.Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros ride the wave of innovation to become PPC rockstars (as opposed to being PPC roadkill).In that…

How will GDPR affect PPC marketers in the US? - Marketing Land

With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had performance ad capabilities ripped right out from under their feet.Given technical and privacy limitations existing before GDPR, performance marketers may have already…

11 paid search tactics that drive quality inbound calls - Marketing Land

…tactics, including:Using AI for more effective campaigns.Optimizing campaigns for high-converting calls.Expanding your audience.Using call tracking & analytics to boost PPC results.Visit Digital Marketing Depot to download “11 Paid Search Tactics that Drive Quality Inbound Calls.”

Harte Hanks Buys Digital Marketing Agency 3Q Digital - Marketing Land

…firm Harte Hanks, announced it closed its acquisition of 3Q Digital, Inc. on Monday. 3Q Digital, a privately held agency that changed its name from PPC Associates in 2013, specializes in paid search and social advertising. CEO, David Rodnitzky, co-founded the firm in 2008. It now has more than 120…

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