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5 Predictions For Email Marketing In 2020 - Marketing Land

…“Email Marketing in 2020” predictions covered everything from inbox functionality to email service provider functionality and from legislation to personalization. Of course, I have my own vision for what the channel will look like in four years. So here are my predictions, along with info on whether…

2015’s Missed Marketing Predictions And Opportunities - Marketing Land

…alike are predicting what will happen in the coming year in media and advertising. Rather than look ahead to 2016, I thought it would be worthwhile to take a look back and talk about some of the predictions and trends that did not happen in 2015. Here are some of the hot predictions the experts…

Everything a CMO needs to know about video marketing in 2018 - Marketing Land

…way in the coming year. Facebook has recently unveiled a new VR headset that’s expected to ship this year, and digital marketing gurus are predicting it will change the landscape. Get in on the ground floor with this fast-growing video trend. 360 videos: The use of omnidirectional cameras got…

2012 Digital Marketing Accomplishments, Complaints, and Predictions

…the rest of the world has known for years. Similarly, I never thought I would write a “resolutions” or “predictions” article because I am not very good at keeping them or accurately predicting things, thus making the article just a bit more useful than the Jurassic Park VHS box set you got from…

10 Predictions for the Future of Google Glass

…Wrapping Up Predictions These predictions are simply ideas based on my experience in Internet marketing. They may not all be right, but there is nothing wrong with considering the implications of Google Glass. I hope you found this a good read. If you disagree with these predictions, that of course,…

7 Email Marketing Predictions For 2016 - Marketing Land

’Tis the season for predictions, so let’s get to it. Here are my top seven predictions for what will happen in the world of email marketing during 2016: 1. There Will Be Many More Positive Media Stories About Email Marketing Than Negative In 2016 After years of “Email Is Dead” headlines, this year…

Twelve Mobile Predictions for 2012 - Marketing Land

…that increasingly operates as an alternative to the “fixed internet” for many people. So without further ado here are my 12 mobile predictions for 2012. See whether and where you agree. Smartphone share sails past 60 percent: By the end of 2011, 65 percent of US mobile subscribers will…

2015 Mobile/Location-Based Marketing Predictions From 10 Experts - Marketing Land

…one quarter of the world has one. (For comparison and additional context, you can read last year’s 10 expert predictions for the new year here as well as my five predictions here.) 2015 promises to ride this wave of momentum, as the smartphone (to quote one of our contributors, Charlene Li)…

5 predictions for B2B marketing in 2019 - Marketing Land

…accelerated each year. But that’s also why B2B has become such an exciting and dynamic market during the past several years.So, here are five trends I predict will be hot for B2B marketers in 2019.1. ABM will become a core platform for marketers in the martech stackWhile CRM is the system of record…

5 Predictions For Mobile SEO In 2016 - Marketing Land

…here about them in the new year. Less, though, about optimizing traditional web pages for mobile search. Regardless of whether these five predictions become fact by 2017, I do hope that readers of this column have a Happy New Year and come to 2016 ready to optimize for the ever-changing world…