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An Introduction to Programmatic Advertising

…surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertising. While some marketers are quickly jumping on the programmatic advertising…

ComScore Aims To Bring Transparency To Programmatic With Independent Metrics

…the assurance that they are transacting upon quality inventory, whether those transactions are done programmatically or through a traditional buy. Having comparable metrics in both programmatic and traditional is a critical step forward in enhancing the value of digital advertising overall,” said…

At IAB Programmatic Symposium, digital advertising looks to grow up

…digital advertising in his keynote address last week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City. About 80 percent of all online advertising is now programmatic, a status that would be cause for celebration of technological progress in any other industry.…

Why True Programmatic TV Isn't Coming Just Yet

…Amazon and all the others continue to build their alternative models. Programmatic TV Isn’t Ready For Prime Time It’s easy enough to understand why so many people are excited about programmatic ads on TV. Programmatic makes advertising more effective, and the billions of dollars spent…

Placed Brings Offline Attribution To More Programmatic Players

…pure e-commerce. Source: Placed Another massive trend is programmatic. Location analytics company Placed has brought offline measurement and programmatic together with the integration of offline store visits and attribution into programmatic media platforms. Several new demand-side platforms joined…

Marketing Biz: Mobile App Insights, Local Deals 3.0 & Better Discourse

…meta content that improve a discussion or conversation. And Then … DataXu Closes $27 Million of Growth Capital to Solidify its Lead in Programmatic Marketing Radware Acquires Strangeloop Networks, Leader in Web-Performance Optimization (WPO) Solutions for e-commerce and Enterprise Applications…

5 Principles For Making Programmatic Creative Work

…“Personalized Digital Advertising: How Data and Technology Are Transforming How We Market,” told me. “Today, the capabilities exist to raise programmatic media to its full potential with tech-enabled creative — digital ads that pivot away from traditional banners and restrictive ad…

OpenX Pushes Programmatic Into Mobile Native Inventory With New Ad Exchange

…bringing programmatic to native and mobile. Specifically, we’re helping bridge mobile-first companies and partners who want a seamless multiscreen experience at scale, which is what they need. And we’re taking it a step further from an ad unit perspective, in that our programmatic ad units…