1 - 12 of 988

Programmatic Advertising

1 - 12 of 988
Sort by: relevance | new-to-old |old-to-new
Page  2 3 4 5 6 7 8 9 10  11>>  of 83 | Next

Advertising Has a Banking-Industry-Size Fraud Problem - Marketing Land

Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in local display advertising today, click-through rate (CTR), can be easily manipulated to provide the illusion of success, leading local advertisers to believe that…

Taykey opens Trends Advertising targeting to programmatic - MarTech Today

…making its real-time audience trend data available to programmatic buyers with a new self-service interface and the ability to integrate with DSPs (demand-side platforms). DSPs and agency trading desks can tap into Taykey’s Trend Advertising platform to mix their own audience targets with…

Programmatic Dominates Our Top 10 Display Advertising Columns For 2013 - Marketing Land

…of what the growth of mobile devices means for display. Following are our top 10 Display Advertising columns published in 2013, ranked based on pageviews gathered via Google Analytics. Top Display Advertising Columns Of 2013 1. Beyond Adwords: Demand-Side Platforms Explained by Ratko Vidakovic,…

What Is Programmatic Advertising & Media Buying? - MarTech Landscape

…nearly the exact same thing: Programmatic Direct, Programmatic Guaranteed, Automated Guaranteed, Programmatic Reserved, and Programmatic Premium are all relatively synonymous. How Popular Is Programmatic Advertising? According to eMarketer, 2015 is the year programmatic became the dominate way…

An Introduction to Programmatic Advertising

…surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertising. While some marketers are quickly jumping on the programmatic advertising

Learn programmatic advertising from Oracle - Marketing Land

…new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances…

Why Programmatic Advertising Fraud Exists - Marketing Land

…chain, leading to inertia and passive treatment of the problem. The Downside Of Open Marketplaces The programmatic advertising ecosystem is based on being open. This means that any advertiser or publisher should be free to participate in the marketplace. It’s an extremely democratizing concept,…

Scaling Programmatic Advertising With Dynamic Ads - Marketing Land

…itself and the person. What Is Dynamic Advertising? Dynamic advertising comes with a bunch of different names. Google refers to it as Dynamic Remarketing, while Facebook calls it Dynamic Product Ads. Sometimes, you’ll hear it referred to as Programmatic Creative. At Marin Software, we often…

At IAB Programmatic Symposium, digital advertising looks to grow up - Marketing Land

…Rubicon Project, described the central task of digital advertising in his keynote address last week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City. About 80 percent of all online advertising is now programmatic, a status that would be cause for celebration of…