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Brands Embracing Programmatic Video Faster Than Agencies [Study] - Marketing Land

programmatic. Brands report 60 percent of their online video ad spend is now via programmatic, with more than half reporting their investment in programmatic video rose by double digits. In contrast, just 40 percent of buying agencies said they are using programmatic environments to buy online video

Programmatic is an amazing tool for branding. Here's how to use it. - Marketing Land

programmatic advertising has fallen into the below-the-line category — it’s seen as a conversion driver. Within digital advertising, the branding focus tends to be on PPC, SEO and social media. But to take advantage of the opportunities for branding and optimization that programmatic

Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech - Marketing Land

…and when. How to turn video into sales: SMX West recap Mar 30, 2018 by Ginny Marvin From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. IAS launches brand safe, fraud-free programmatic tech solution for in-app…

An Introduction to Programmatic Advertising

…nutshell, programmatic advertising automates the decision-making process of where ads are placed, using artificial intelligence (AI) and real-time bidding (RTB) for online display, mobile and video campaigns — and it’s making inroads into TV and social media, too. But programmatic is…