1 - 12 of 243

Psychology

1 - 12 of 243
Sort by: relevance | new-to-old |old-to-new
Page  2 3 4 5 6 7 8 9 10  11>>  of 21 | Next

The Psychology Of Clicking "Buy Now" - Marketing Land

…she can buy now. Your CTAs — calls to action — motivate the buyer to act right away. Just as it is with the psychology of the CTA, there are powerful psychological drivers that compel a customer to buy now. Don’t be afraid of asking or telling the customer to do it now. “Now” Is The…

9 Ways To Use Urgency Psychology To Improve Conversions - Marketing Land

Sometimes, the best marketing moves are those rooted deep within human psychology. In fact, the greatest marketers are those who have the most in-depth knowledge of how the brain works. One of the key features of the human brain involves urgency. In this article, I’m going to share how using this…

Three Psychological Features Of A Landing Page That Make People Click - Marketing Land

…why people, think, click, act and decide. Conversion optimization is really about how people think. It’s psychology. And that’s what each of these features is built upon: buyer psychology. Here are the three features of a landing page that compel people to click. 1. The Landing Page Should Be…

Marketing Day: The psychology of search, B2B marketing & more - Marketing Land

…look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones. The psychology of search: Unleashing the power of connection Jul 26, 2017 by Ryan Shelley There are many factors that contribute to high search engine rankings,…

5 storytelling triggers that spur your readers to take action - Marketing Land

…smell — these take a step forward when your story leaps off the page at people. In psychology, emotion is often defined as a “complex state of feeling that results in physical and psychological changes that influence thought and behavior.” Bingo. What you want your reader to do depends…

The best ads aren't ads - Marketing Land

…watches these ads truly believe that these celebrities actually use the products they endorse? Probably not. And yet, these ads work. There’s a psychological concept called “transference,” where positive association with one thing (the celebrity) is transferred to another thing (the product). We…

12 Psychological Methods People Use When Making Decisions - Marketing Land

…Knowing how your buyers are reacting to your products is the first step in overcoming (or taking advantage of) these psychological triggers. These are 12 of the most common psychological effects people face when making a decision. Blinded By Bias Sometimes, a bias can skew the way a person thinks…

The Psychology Of Liking On Facebook - Marketing Land

…in the memory? Basically what is the psychology of liking on Facebook? I want to ask the question, but I’m not here to dish up psychological tidbits and pleasant platitudes. I’m here to give you results. Here’s the thing: When you understand the psychology of Facebook liking, you can use this…

The Science & Psychology Of Social Media - Marketing Land

…Cooper blowing out her candles or a really cute picture of a cat playing ball with a funny caption? Meet The TPJ Turns out there is more to the psychology of social media than pulling on the heart strings. In fact, by appealing to a specific part of the human brain, you have a better chance of…

Psychology and personalization: two P's in a pod - Marketing Land

…information overload. Let’s dive into control. According to Psychology Today, research shows that people with an “internal locus of control (people who believe they are in control of the rewards they receive in life) are psychologically healthier and more successful than people with an external…

The Psychology Behind Asking Users For Their Email Address - Marketing Land

…rooted in psychology. Here it is. Ask for the email address. Ask again. Ask again. These “three laws” represent the principle of repetition. Repetition is the path to learning. And if you doubt my claims, then you can spend your time (as I did) reviewing the medical, psychological, and…