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Using push notifications for mobile app retention - Marketing Land

…overstepping the line with behaviorally-targeted push notifications because personal data privacy is top of mind these days. Data tells us that sending one push message per week for behavior-based campaigns works most effectively. This type of push notification makes perfect sense for some players,…

5 must-do push notification best practices for mobile marketers - Marketing Land

…customer base and surfaced a number of push notification best practices that can help marketers create the deep, personalized relationships that delight users. Below, I’ve outlined the top five. Best practice #1: Think big When integrating push notifications into your engagement strategy, be sure…

Persado shares word-choice lessons from its AI-authoring platform - Marketing Land

…covered more than 300 million message permutations across 2.4 billion impressions, through the channels of web, email, social, SMS, direct mail and push notifications.Evoking gratitude. To some extent, the results add statistical backing to common marketing rules-of-thumb. For instance, the white…

7 key components to a winning mobile marketing budget in 2017 - Marketing Land

…features in the app itself, but not only that. An effective onboarding strategy is required for user retention and engagement, as is a push notification strategy that connects with your users at the perfect time, with the right content. In addition, features like social media sharing integration,…

4 things missing in your app that are costing you users - Marketing Land

…groups with different offers based on their past purchases or behavior in the app. In this example, a cosmetics app sent out a personalized push notification to attract users who have shown interest in fashion makeup looks in the past. 2. Unobtrusive communications Smartphones may be smart, but…

How To Use Push Notifications Without Being Pushy

…included in this report was push notifications from mobile applications. What Are Push Notifications? Push notifications are little reminders that pop up on the main phone screen to let the user know about a message from the app. You can consider the push notification a little dialogue that goes on…

How to maximize value from push notifications - Marketing Land

…highlights the benefits of receiving pushes from the app. These messages should also include a link to “Settings” from which push notifications can be enabled.Segment your push notifications according to behaviorThe more tailored to its audience a push notification is, the higher its open rate will…

Facebook will help mobile apps target their push notifications

…accurately push notifications to app users based on their available mileage. With Facebook’s in-app action-based push notification targeting, mobile app developers “can build pretty complex segments,” said Facebook Analytics for Apps product manager Josh Twist, to make their push notifications more…

Can Mobile Push Notifications Replace Marketing Emails? - Marketing Land

…have notifications turned on will be inclined to turn them off. Essential Questions Before Sending Push Messaging As marketers are considering what types of notifications to push and when, here are five questions that should be top of mind: Is this the right time to be pushing this notification to…

Twitter Releases New Push Notification Enabled iPhone & Android Apps - Marketing Land

…most recent searches or go directly to a profile when a username is searched in connect. Notifications You can now know immediately when you have been retweeted, favorited or followed with push notifications. For more information, read the official release or download the apps in the App Store or…