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5 Mobile Trends Marketers Need To Know About - Marketing Land

…customers when they are in store or near a particular location. The ability to customize the items within Passbook to include messaging, barcodes, QR codes and other scannable formats allows for the proper connectivity of Passbook with most point-of-sale (POS) systems. In one of my upcoming columns,…

The challenges email marketers face in 2018 and how to overcome them - Marketing Land

…percent eyeing landing pages to boost ROI, use these integrations to increase engagement with customers. For an added in-store integration, use QR codes that link to landing pages with special discounts and promotions. 3. Plan for potential roadblocks: Keep an eye on regulations Don’t forget,…

Pinterest adds custom QR-like codes for businesses, more shoppable pins - Marketing Land

…products to purchase through its platform, from QR-like codes for brands to append to product packaging to an influx of shoppable pins to its first mashup of visual and text search. Custom QR codes for businesses After adding support for QR codes in May 2017, Pinterest is rolling out its own version…

Marketing Day: December 13, 2011 - Marketing Land

…Anobit For $400 Million – $500 Million, TechCrunch Consumers Eschew Carrier-Plan Tablets, www.screenwerk.com Microsoft Tag adding support for QR codes and NFC, says it sees room for alternatives, www.geekwire.com Microsoft’s #DroidRage Campaign Gives Away Free Phones To Those Who Tweet…

Create A Mobile App And Increase Your Visibility - Marketing Land

…There’s a lot of debate about the value of QR codes, and I’m not going to go into it here, but it’s clear that well-placed QR codes do get attention. People often scan them just out of curiosity. While a QR code can lead to anything, a QR code that leads to an app is more effective…

5 ways companies can improve their mobile user experience - Marketing Land

…equally clean, simple and intuitive. As a funny side note, Nest’s third generation devices uses a QR code to ID the device and connect it to the users’ account – one of the few practical uses of QR codes I’ve seen. This made me wonder why more companies don’t do a better job thinking through their…

Walmart's New Savings Catcher: The Killer App - Marketing Land

…having to type in 19 digit UPC codes. While certainly not a deal breaker, it’s one more thing that gets in the way of the user completing the task. Instead, download the app, log in and use the camera function on your smartphone to scan the UPC or QR code on your receipt. But Wait,…

Google Glass Turns 2: Here Are 60 Brands & Businesses Using It - Marketing Land

…has customized Google Glass for emergency room use. Rather than looking up patient history on a computer, doctors are able to use Glass to scan a QR code outside the patient’s room and get instant access to important health information. Photo by Beth Israel Deaconess Medical Center. 38.) Rhode…

Snapchat rolls out QR-style ‘Snapcodes’ to open links in app - Marketing Land

…involves snapping a photo. On Tuesday, Snapchat added a feature to its mobile app for people to turn links into “Snapcodes” (its version of the QR code) that can be used to open web pages within Snapchat’s in-app browser. For now, the feature is only available to iPhone users. To create a Snapcode,…