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Two months in, Facebook Attribution gets mixed reviews - Marketing Land

…attribution tool, both for SocialChimp’s clients as well as for the company’s own marketing efforts.“In one example, we work with real estate agents to better understand and measure the value of social media advertising — including Facebook — by leveraging attribution…

Facebook extends dynamic ad retargeting to real estate listings - Marketing Land

…to retarget people who browse home and apartment listings on their sites or apps with ads on Facebook and Instagram. Facebook’s Dynamic Ads for Real Estate are as straightforward as the name suggests. Similar to its Dynamic Ads for Retail and for Travel, this variation takes an advertiser’s product…

RE/MAX rolls out new DIY video capability for agents - Marketing Land

RE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is calling it an industry-first, the tool is the latest entry in an expanding group of technologies that are making video creation at scale easier for marketers.The video…

10 Stupidly Simple "Hacks" To Win At Content Marketing - Marketing Land

…visualization piece. Don’t just stop at content creation; apply this hack to content promotion too! “Evergreen” content is like owning real estate online. Get the best ROI out of your investment by scheduling these older pieces of content into your current promotional schedule. 7. Jump…

Zillow Buys Rival Trulia For $3.5 Billion In Stock - Marketing Land

real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report. This morning it was confirmed. Zillow and Trulia’s boards had approved a $3.5 billion stock-for-stock transaction. Both companies are public. The deal will create a dominant digital real estate

3 important search engines to leverage for content marketing - Marketing Land

…to rank for both in the image results. Adding this information to your files will help you gain a more significant share of the search engine real estate. The images and videos both appear on the traditional search engine results page, as well as their dedicated pages. Why are YouTube and Pinterest…

Review: Real Life With The Galaxy Nexus Android 4.0 Smartphone - Marketing Land

…more resolution, 4.65″ and 1280×720 to the iPhone 4S screen of 3.5″ and 960×640. Here’s an example of the extra real estate, what my iPhone and Galaxy Nexus both showed for the same page. The iPhone screen is on the left; the Galaxy Nexus is on the right (and that’s…

Birthday Reminders From Google+ Now Showing On Google.com - Marketing Land

…will Google+ users bypass a fellow circlers birthday. A new feature has been released that shows birthday reminders directly on the most prized real estate that the search giant has — the Google.com home page. Users can choose who to share their birthday data by updating their birthday info…