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HomeAdvisor.com Rebrand Efforts Include Switching More Than 10 Million URLs

…the strength of its brand, home improvement company HomeAdvisor.com rebranded itself last year after 13 years as ServiceMagic. Narrowing the brand’s focus on home improvement, repair and maintenance, the rebranding effort was a massive undertaking that included a broad set of corporate…

DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool

…from a desire to better understand the performance of their fantasy football teams. Now, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a rebrand and product offering expansion. [Read the full article on MarTech Today.]

Hootsuite Rebrand Adds New Content Suggestion & Publishing Tool

Popular social scheduling tool Hootsuite ruffled a few feathers today … feathers in their logo, that is. The company has rebranded their logo and, more importantly for marketers, added some significant features. The new look Hootsuite comes with simple beta content discovery and publishing…

A CMO's View: StubHub rebrands itself to show it is "more than just a ticket"

…Now, three months into StubHub’s rebrand efforts, Betka was generous enough to share what the process was like — from the decisions behind the brand’s new design choices to the challenges of launching a global campaign around its rebranding initiative. Jennifer Betka CMO @ StubHub…

Why Facebook Buying TheFind Could Be Huge For Retailers, And Facebook

…handling, Facebook could have a quick win in just opening up the ad program up to many more advertisers. I could also see Facebook reworking, rebranding and relaunching TheFind’s mobile shopping app perhaps as a marketplace that would incorporate the buy button it’s currently testing.…

Wanting To Maximize The Conference Experience, This CMO & His Partners Created Bizzabo

…efforts, as well as leading its sales teams. This year, Bizzabo launched its All-In-One Event Success Platform, an initiative that included rebranding and repositioning, along with a new go-to-market strategy. “Bringing this product to market has been one of the more exciting projects I’ve…

About.com changes name to Dotdash to complete year-long rebrand

…After The Balance debuted in September 2016 and began growing an audience like Verywell had, Vogel and team started selling the idea of a total rebrand. The sites’ audiences may not have any idea these are About.com properties, but advertisers do. That affiliation brings baggage. “You go to meetings…

Top tips to consider when it's time to rebrand on social media

…with! Time and time again, we find culture to be the deciding factor between a successful rebranding effort and a lackluster one.” If you decide to hire a person or a team to work on your rebranding, you must also make sure that you give them the room they need to be creative. If you work…

SEOMoz Undergoes Major Rebrand - Changes Name To Moz & Launches New Analytics Software

Search engine and social optimization software provider SEOMoz announced today they are undergoing a major rebranding initiative and changing their name to Moz, in addition to launching their newest software solution Moz Analytics. According to Moz CEO Rand Fishkin, the company has evolved beyond an…

Facebook Rebrands "Nearby" As "Local Search"

According to at least two recent surveys, Facebook — surprisingly — emerges as one of the primary places people look for local business information on the Internet. Last year, Facebook relaunched its mobile “Nearby” app feature. And now, the company has renamed Nearby.…

A CMO’s View: How IDG rebranded 100+ media properties

…as one. Amy Gesenhues: Can you share the types of research and analytics that went into the rebranding effort? What did you learn about your audiences that you didn’t know before IDG’s rebrand? Josh London: We spent time getting underneath the hood of the business to understand what we…

Shopping.com Rebrands As eBay Commerce Network: What It Means

Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to e-commerce advertising platform, where scale is the goal. In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, “This new…