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Hootsuite Rebrand Adds New Content Suggestion & Publishing Tool - Marketing Land

Popular social scheduling tool Hootsuite ruffled a few feathers today … feathers in their logo, that is. The company has rebranded their logo and, more importantly for marketers, added some significant features. The new look Hootsuite comes with simple beta content discovery and publishing…

Top tips to consider when it's time to rebrand on social media - Marketing Land

…with! Time and time again, we find culture to be the deciding factor between a successful rebranding effort and a lackluster one.” If you decide to hire a person or a team to work on your rebranding, you must also make sure that you give them the room they need to be creative. If you work…

About.com changes name to Dotdash to complete year-long rebrand - Marketing Land

…After The Balance debuted in September 2016 and began growing an audience like Verywell had, Vogel and team started selling the idea of a total rebrand. The sites’ audiences may not have any idea these are About.com properties, but advertisers do. That affiliation brings baggage. “You go to meetings…

Facebook Rebrands "Nearby" As "Local Search" - Marketing Land

According to at least two recent surveys, Facebook — surprisingly — emerges as one of the primary places people look for local business information on the Internet. Last year, Facebook relaunched its mobile “Nearby” app feature. And now, the company has renamed Nearby.…

A CMO’s View: How IDG rebranded 100+ media properties - Marketing Land

…as one. Amy Gesenhues: Can you share the types of research and analytics that went into the rebranding effort? What did you learn about your audiences that you didn’t know before IDG’s rebrand? Josh London: We spent time getting underneath the hood of the business to understand what we…

Shopping.com Rebrands As eBay Commerce Network: What It Means - Marketing Land

Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to e-commerce advertising platform, where scale is the goal. In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, “This new…