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“Popular dishes” have arrived in Google Maps listings - Marketing Land

Google Maps has added a “popular dishes” section to eatery listings, giving prospective diners a faster way to check out a restaurant’s most talked about food and drinks. The popular dishes section is located within a listing’s overview tab and is already available on Google Maps for Android…

Study: Native ads beat display for driving visits to physical stores - Marketing Land

…its partnerships with cross-device identity firms. Conducted late last year, the research involved ads and traffic for an unnamed quick service restaurant chain, a national apparel brand and a major consumer electronics company. The results indicate that “people exposed to native ads were 21 percent…

Mobile Users: Consumers Are Buying, But Behavior Varies By Vertical - Marketing Land

…with xAd, a leading mobile local ad network, to better understand specific mobile activities and behaviors across devices and within the Restaurant, Automotive and Travel vertical categories. The xAd-Telmetrics Mobile Path to Purchase Study included a Nielsen online survey of 1,500 smartphone…

How AR is whetting restaurant patrons’ appetites - Marketing Land

…said about 15 food establishments are using the tablet menu app, while another five dozen or so restaurants worldwide are employing his company’s imagery, in some way.“Zoom in, put it down.” Restaurant chain Bareburger is using the Kabaq images in three ways. Snap QR codes on printed menus in the…

Deep-dish digital: The most Instagrammed restaurants in America - Marketing Land

…geolocation information and restaurant hashtags. The findings: Starbucks rules the US In aggregate, the most Instagrammed brands across the country were: Starbucks As most caffeine-addicts could have told you, Starbucks is the 800-pound gorilla of social restaurants. Starbucks hashtags are used over…

Facebook Gives Restaurants Easy Way To Display Menus On Their Pages - Marketing Land

Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with restaurants can now upload PDF versions of their menus and display them in their page tabs. The feature is accessible worldwide in page settings. Facebook also announced…

Yelp Introduces Free Restaurant Reservations - Marketing Land

…their restaurant and attract valuable new business. It’s not clear what features business owners will get through the new system. SeatMe isn’t free, so it presumably offers more functionality than the free version. Yelp appears to be positioning this for smaller or new restaurants. There…