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Retention

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A Data-Driven Approach To Customer Retention - Marketing Land

…experience focused on starting and maintaining customer relationships. At the center of it all is data. Supporting Customer Acquisition And Retention With Technology Data-driven marketing isn’t a new concept. Gartner reported that 69 percent of marketers expect nearly every decision they…

5 Data-Driven Lessons In Retention Marketing From E-Commerce Stars - Marketing Land

…customer loyalty. Yet e-commerce leaders like NastyGal, Sole Society, and thredUP are leading the way with innovative tactics to boost customer retention. NastyGal recently reported it had achieved a 17% lift in reactivation of lapsed customers — and an 11% boost in revenue/user — using…

The loyalty funnel: 3 KPIs for measuring customer retention - Marketing Land

As retailers move from acquisition-heavy marketing tactics to a more balanced view of how to find and keep great customers, loyalty and retention marketing have become stronger priorities for today’s data-driven marketers. When approaching customer loyalty as a marketer, it’s imperative to consider…

Using push notifications for mobile app retention - Marketing Land

…they want, when they want, based on where they are. Conclusion At the end of the day, all marketers need to make it their priority to improve retention and reduce churn. Adopting some of these push notification tips will help set you on the road to keeping your users around for the long haul. After…

Post-Conversion CRO: Optimizing For Customer Retention - Marketing Land

The customer journey does not end when your visitor completes your desired action — and neither should your conversion optimization efforts. It costs far more to get new customers than it does to retain the ones you already have, so it makes sense to plan for customer lifetime value and not…

Facebook introduces retention optimization option for app advertisers - Marketing Land

…introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app advertisers should care Facebook latest feature for app advertisers is designed to boost retention among new users. When used with app install ads, the retention optimization…