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Study finds 61 percent of electronics reviews on Amazon are 'fake' - Marketing Land

…business reviews in 2018.Paid or fake reviews rampant on Amazon. According to an analysis by the Washington Post, a majority of reviews in certain Amazon product categories are fraudulent or paid. That is supported by a more recent analysis from Fakespot, which analyzes and grades review content on…

10 Steps To Target And Connect With Potential Customers Effectively - Marketing Land

…establish trust. As more than 88 percent of consumers trust online reviews as much as personal recommendations, it only makes sense to start by publishing user reviews and sending samples of your product for trusted bloggers to review. As your company keeps growing, start placing in-house content in…

If content is king, then context is queen - Marketing Land

…tell me?To find other sources of information about the agency, I might look to sites like Glassdoor and LinkedIn. I’m not going to read every review of the agency, but I am going to see what the average satisfaction rating is. I’ll take a look at the LinkedIn company page to see what’s posted…

Are fake online reviews killing consumer confidence? - Marketing Land

…the wealth of data reviews can provide marketers, but the value of real reviews is proving itself quickly. Many e-commerce vendors learned the hard way that fake reviews can damage their reputation and kill consumer confidence in the review process. Gathering reviews directly through a service…

The death of the mass market and why consumers couldn't be happier - Marketing Land

…dollars to brands that, across digital channels, give them content they care about – more photos, more bullets and information, and finally, more reviews by previous buyers to validate their decision. An analysis that my company, Salsify, completed on hundreds of thousands of Amazon listings in…