1 - 10 of 10

Rex Briggs

1 - 10 of 10
Sort by: relevance | new-to-old |old-to-new
Page  of 1

Test-and-learn steps for agencies - Marketing Land

We have seen a rapid expansion of entertainment and news options for consumers over the past few years. This explosion of options has fractured the traditional marketing mix, presenting a myriad of new choices for clients and the agencies who support them. Leading agencies are always seeking…

5 ways to hack a higher marketing ROI - Marketing Land

We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number.You may have heard the story of a marketing professional at a large consumer goods company headquartered in Cincinnati who famously carried a little card around with the ROI of…