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Selling your agency, a how-to guide, Part 4: Making the deal happen - Marketing Land

When evaluating different job offers, compensation is always a major factor, but it is rarely the only consideration: Job stability, compensation, opportunity, responsibility and environment all contribute to a decision on a new opportunity. (My mnemonic for this is S-C-O-R-E.)Such is also the case…

10 truisms about agencies and clients - Marketing Land

Over my nine years in the agency world, I’ve realized that I have certain “canned responses” to specific questions or situations. For lack of a better term, these are “Davidisms” that my team can probably repeat verbatim at this point. I thought I’d share 10 of my favorite ones with you. 1. Clients…

The Secret To Better Online Marketing: It’s Not What You Think - Marketing Land

A Zappos customer service employee recently set a record with an epic ten-hour conversation with a customer. At Netflix, employees get unlimited PTO because the company concluded “we should focus on what people get done, not on how many days worked.” So, what do these random tidbits have…

The new advertising industrial complex is here - for now - Marketing Land

Despite the amazing growth of the stock market in 2017, several sectors of the American economy had a cataclysmically bad year. The poster child for this decline is traditional retail: things like clothing stores, department stores, malls and toy stores. Bloomberg reported more than 7,000 physical…

The top 10 things I learned about online advertising in 2017 - Marketing Land

Now that 2017 has come to a close, it’s time to put away our fidget spinners and reflect on another interesting year in online advertising. Here’s my summary of what changed — and what didn’t — over the last year. Things that are still really hard Going 100% in-house. Every year pundits…

Beyond SEM: When You've Maxed Your Search Ads, What's Next? - Marketing Land

Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an advertiser’s SEM spend. Two years…

How To Beat Amazon As An Online Retailer - Marketing Land

It’s been amazing to watch Amazon’s transformation from online bookstore to e-commerce juggernaut. Today, Amazon sells everything under the planet, fulfills e-commerce for thousands of companies, hosts major websites, enables crowdsourcing, and may even offer drone-driven product delivery someday.…

The Best (And Worst) In Marketing Of 2015 - Marketing Land

As we close 2015, I thought I’d review some of the highs and lows of the year in marketing and give out a few virtual awards to the companies and trends that resonated the most. Without further ado, welcome to the first edition of the D-Rod Awards! Words In the Category of “Words,” the word of the…

The Case For Two CMOs - Marketing Land

Thomas Young lived from 1773 to 1829. To say he was a scholar is an understatement, since during his lifetime he “made notable scientific contributions to the fields of vision, light, solid mechanics, energy, physiology, language, musical harmony, and Egyptology.” Young’s knowledge…