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3 ways marketing AI will advance in 2019 - Marketing Land

Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in the growing hype around AI with the lingering lack of transparency and education into how AI is tactically implemented.On the other hand, AI is also more mature…

Here's how to stand out in a crowded streaming service market - Marketing Land

…be particularly crowded in the OTT subscription market, with Disney+, Apple TV+ and Britbox all launching to join Netflix, Amazon Prime, Now TV, Roku, Hulu, HBO Go…the list goes on. So, when launching a product like this, how can brands ensure they stand out from the (jam-packed) crowd? Today I’ll…

mParticle announces single SDK for OTT streaming TV apps on Roku - Marketing Land

…this week by customer data platform mParticle, which is releasing an open source software development kit (SDK) for apps on the Roku streaming TV platform. A Roku box attached to a TV and connected wirelessly to the Internet allows viewers to watch streaming TV via individual apps for Netflix,…

Compare What You Can Watch On Google Chromecast, Apple TV, Roku & Xbox - Marketing Land

Roku models. Apple TV, however, also features AirPlay, the ability for you to stream content on your iPhone, iPad or Mac to your TV. Roku: Also about the size of your hand, Roku works just like Apple TV. It connects to your TV through an HDMI cable (some models also offer an analog connection). Roku

Vimeo Showcase opens up Roku, Amazon Fire to video marketers - Marketing Land

…channel on Roku and Amazon Fire.Why we should careVimeo’s Showcase gives video marketers with limited budgets easy access to two major connected TV platforms. Marketers will be able to create a personalized video channel using custom layouts and distribute that channel on Roku and Amazon…

ColorTV adds search to its OTT services with purchase of Guidebox - Marketing Land

…Deal terms were not made public. Founded in 2012, Guidebox provides search for more than 50 TV services on Roku, Apple TV, Amazon Fire and other platforms. In other words, if you go into Roku and search for a given program, you’re using Guidebox. The search service can also be used to find content…

Facebook: Coming to a TV near you? - Marketing Land

…on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which includes a camera, is reported to work similar to Roku or Amazon’s Fire Stick, and could potentially stream video content sourced from Facebook Watch.According to the report, device will include a…