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4 ways you can improve your website conversion rate with SEO - Marketing Land

…as well as helps search rankings.Both SEO and CRO depend on a strong data pool. Decisions made by CRO strategies are also based on data from SEO results, as CRO is heavily data-driven.Let’s dive into four specific strategies you can implement to combine SEO and CRO.Strategy 1: Maintain entry page…

How to prioritize SEO tasks by impact - Marketing Land

…our site?”It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing?That’s the problem with SEO. It’s comprised of so many things that when faced with the question of what…

Will Your App Promotion Interstitial Put Your Mobile SEO At Risk? - Marketing Land

…give us agita — April 15 (of course) and April 21. I expect to see a burst in mobile search traffic on April 21 as Search Engine Optimization (SEO) professionals all over the world pull out their phones to run impromptu mobile queries to make sure their mobile sites still rank. For those who…

2013: The Year In Google SEO So Far - Marketing Land

…Days After Penalty Google Dishes Out PageRank Penalties To UK Newspaper Web Sites For Selling Links Google SEO Advice & Statements Google has commonly given advice to the webmaster and SEO community over the years. Some of these come in the form of videos, blog posts and messages conveyed at…

The Future Of SEO Reporting: A Call To The Industry - Marketing Land

…think the future of SEO reporting needs a more uniform, industry-wide solution. I’d like to see the SEO industry come together to define SEO standards and measurements via SEMPO or another organization. Having a central SEO authority would be a great step forward in establishing SEO as an official…

SEO Can’t Be Done Without Mobile SEO - Marketing Land

…Engine Watch said that time is here, asserting that “mobile SEO should no longer be considered separate from desktop SEO. Rather, they are two parts of a complete SEO strategy.” I agree with this completely. And, SEOs who still don’t should probably prepare to watch their traffic…