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4 ways you can improve your website conversion rate with SEO - Marketing Land

…as well as helps search rankings.Both SEO and CRO depend on a strong data pool. Decisions made by CRO strategies are also based on data from SEO results, as CRO is heavily data-driven.Let’s dive into four specific strategies you can implement to combine SEO and CRO.Strategy 1: Maintain entry page…

Boost Your Social Strategy With SEO Data - Marketing Land

…get attention on social. SEO Data Gives You A Good Starting Point Although not necessarily a tip about using SEO data for social reasons, it’s important to note that what you find through your SEO numbers is an excellent place to start your social conversations. SEO Manager at Adobe Warren Lee…

5 SEO trends that will matter most in 2019 - Marketing Land

…atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this…

MarTech Today Research: A marketer's guide to enterprise SEO platforms - Marketing Land

…enterprise SEO solution, the quickest way to identify and contact the right vendors and how to negotiate vendor contracts.Resources on Enterprise SEOEnterprise SEO Platforms: A Marketer's Guide (Sponsored)MarTech Today Research: A marketer's guide to enterprise SEO platformsIntroducing SEO for…

SEO Trended On Twitter Thanks To #SEOHorrorStories Hashtag - Marketing Land

…one of our SEO columnists on Search Engine Land, who posted the first tweet Friday morning and then invited other SEOs to do the same. When all internal pages of the site were canonicalized to the home page #seohorrorstories — Aleyda Solis (@aleyda) October 30, 2015 SEOs: Share your…

2013: The Year In Google SEO So Far - Marketing Land

…Days After Penalty Google Dishes Out PageRank Penalties To UK Newspaper Web Sites For Selling Links Google SEO Advice & Statements Google has commonly given advice to the webmaster and SEO community over the years. Some of these come in the form of videos, blog posts and messages conveyed at…

4 building blocks to help your brand's SEO strategy succeed - Marketing Land

…have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let’s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.Crawlability: lay your SEO foundationTo appear…

How to prioritize SEO tasks by impact - Marketing Land

…our site?”It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing?That’s the problem with SEO. It’s comprised of so many things that when faced with the question of what…

The Future Of SEO Reporting: A Call To The Industry - Marketing Land

…think the future of SEO reporting needs a more uniform, industry-wide solution. I’d like to see the SEO industry come together to define SEO standards and measurements via SEMPO or another organization. Having a central SEO authority would be a great step forward in establishing SEO as an official…

Will Your App Promotion Interstitial Put Your Mobile SEO At Risk? - Marketing Land

…give us agita — April 15 (of course) and April 21. I expect to see a burst in mobile search traffic on April 21 as Search Engine Optimization (SEO) professionals all over the world pull out their phones to run impromptu mobile queries to make sure their mobile sites still rank. For those who…