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3 predictions about the future of SEO

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that businesses invested more that $65 billion on…

The perfect local SEO landing page

…We must tick our SEO boxes here, but we must also maximize the leads generated from these pages — to do this, we have to look at the intersection of lead generation and local SEO. Where lead generation meets local SEO There are two key elements to consider here: Local SEO ranking factors…

The SEO ‘do more with less’ cookbook

…that in SEO, we are the kings and queens of “do more with less.” SEO professionals today are constantly competing against significantly larger teams — unless, of course, you are working at the online gorilla Amazon or in a top affiliate organization. Over the past 20 years working in SEO, I have…

The ultimate guide to HTTP status codes and headers for SEO - Marketing Land

…browsers requesting web pages from a site and rely on HTTP for this exchange. This is why it’s important for search engine optimization specialists (SEOs) to understand how the HTTP protocol works and the impact it has on search engines’ crawling and indexing of web pages. In this column, I’ll…

5 ways to maintain your SEO ranking

…top spot in Google search results pages? Contrary to popular belief, ranking for particular keywords is only half the battle. The core tenets of SEO are constantly evolving, and marketers need to stay up to date with the latest trends. Today, I am going to talk about how you can sustain the keywords…

5 must-dos for SEO beginners

…be dangerous in the rapidly evolving SEO space, as the search engines continually adjust what they’re looking for and how they display results. Following, some of the significant — but sometimes forgotten — levers you can pull to enhance your SEO efficiency. [Read the full article…

The evolution of SEO

The job of an SEO has certainly evolved over time due to Google cracking down on spam techniques, the rise of mobile, changes in the SERPs and so on. But what does an SEO really do these days, and how has this role changed over the years? A look into the past and present On-page optimization: When…

The four pillars of an effective SEO strategy

SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of…

Moving your SEO program beyond discovery

…key place for consumers to find products and services. It’s the reason people like me have a job! The majority of companies looking to start a new SEO program would like to improve their overall search presence, increase brand visibility and drive new visits. Pay attention to that last piece —…

5 massive SEO and content shifts you need to master right now

…forward — and fast! Below are five SEO shifts that you need to master as we head into the latter part of this year. 1. From SEO to ‘SEO and content convergence’ Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to guarantee that…

Buyer's Guide: SEO Software Platforms

…optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are considering licensing an SEO software tool,…