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‘Tis the season to optimize search bidding - Marketing Land

…your keyword bids (and device bid modifiers) based on time of day/day of week. High-frequency bidding. The system allows you to act on those predictions, bidding multiple times per hour, as opposed to conventional solutions which only change bids daily. Adopting a high-frequency bidding strategy is…

Google App campaigns to get YouTube inventory, tROAS bidding - Marketing Land

…Google announced the updates at its I/O developer conference Wednesday.Target ROAS bidding. With Google’s target return on ad spend (tROAS) automated bidding, the algorithm will automatically adjust bids higher to serve ads deemed likely to spend more on in-app actions after they install…

AOL launches SDK-based header bidding for mobile apps - Marketing Land

…beta launch of a header bidding solution for native apps. The company says that, to its knowledge, this is the first header bidding for apps that employs software development kits (SDKs), instead of a few solutions that require customized coding built into the app. Called Smart Yield and similar to…

Google adds pay for conversions bidding in Display campaigns - Marketing Land

Advertisers can now select conversion-based bidding in Google Display Network.Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”.Why you should careWith the new bidding options, advertisers are charged when users convert…

Ask the #SMXpert: Smart B2B SEM Tactics - Marketing Land

…following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really Smart Tactics” session held during Search Marketing Expo (SMX) West 2018. Intro Challenges facing business to business (B2B) search advertising buyers…

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