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Google introduces fully-automated 'Smart' display campaigns - Marketing Land

Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning. The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads. Bids

Lush UK bids farewell to social. Will other brands follow suit? - Marketing Land

Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding farewell to some of its social accounts.“Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of…

Google adds more ads to Play Store, and other app ads news from I/O - Marketing Land

Smart Bidding in Universal App Campaigns Google is expanding its automated Smart Bidding strategies to Universal App Campaigns. Universal App Campaigns allow developers to run a single app install campaign across Google Play, Search, YouTube, Gmail and the Display Network. With Smart Bidding, bids

The paid search shifts of 2019 that will shape how we market in 2020 - Marketing Land

…could make a difference to some businesses, Andrea Cruz, digital marketing manager at KoMarketing Associates, noted at the time. New smart bidding levers. Smart bidding strategy max conversion value arrived in Google in August, with the aim of automatically optimizing for the greatest conversion…

The trouble with automation and Google Ads - Marketing Land

Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to devote to campaign management. Are these…

Pro Tip: Why you should stop using last-click attribution in Google Ads - Marketing Land

…e-commerce side, one account saw a 5% increase in ROAS just 2 weeks after switching from last-click to position-based. Note that if you’re using smart bidding strategies, moving to NLC could disrupt your campaigns for a few weeks while the algorithm adjusts, so be patient if things don’t improve…

Where is Google Attribution? - Marketing Land

…back into automated bidding strategies in Google Ads.Presumably, non-brand search and display campaigns that tend to be higher funnel will be likely to get more credit when looking at the full journey, and with Google’s automated Smart Bidding strategies, bids will be adjusted…

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