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Google on building a better holiday omnichannel strategy - Marketing Land

…new expanded store pickup feature will give customers more options to retrieve their purchased items from the local retailer. Store visits in smart bidding. Google first launched Store Visits four years ago to help Advertisers measure full value of the customer’s lifecycle. In the past year,…

Shopping ads for the small budget: Here's what to expect in 2019 - Marketing Land

…of them with Smart Shopping switched on (which may or may not be related to the account’s need for new management) and the need for thinking wisely about its impact and testing manual, or other automated bidding options such as Target ROAS in order to utilize Google’s smart bidding, but retain…

3 ways to take back control from PPC automations - Marketing Land

…may decide to test automated bidding, also called “Smart Bidding” by Google. But they may forget to take care of some of the recommended prerequisites like upgrading to a more sophisticated attribution model. If an advertiser automates their bids with an unsophisticated attribution…

Tips for using the new Google Ads interface - Marketing Land

…things you need to watch out for:1. When setting up bidding, the default bid type is “conversions.” With this, you’ve automatically opted into the “maximize conversions” bid strategy. To change this, advertisers need to click “select a bid strategy directly” (see above). We choose “manual” so…

Why are you making PPC budgets so difficult? - Marketing Land

…you use this example or not, you can save yourself a lot of time and effort by finding a template and sticking to it. Automate yes, smart bidding no Smart Bidding is Google’s solution to automating the budget process. Just enter your maximum budget and they’ll automatically assign and adjust your…

Marketing Day: Live sports on Twitter, Verizon buys Yahoo & more - Marketing Land

…Alibaba shares or Yahoo Japan. Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information: Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords Google sunsetting AdWords Converted Clicks in September 5 annoying AdWords bugs…

The perfect structure for managing profitable shopping ads - Marketing Land

…the same attributes. Besides setting great CPC bids, our perfect structure also makes it easy to set smart bid adjustments. Geo bid adjustments Because we now have campaigns broken out for different types of products, we can set granular geo bid adjustments. One common misconception advertisers…

Amazon launches a dozen new devices to put 'Alexa everywhere' - Marketing Land

…now: Echo devices, Echo companion devices and new Alexa-powered smart appliances. The latter include wall clocks, smart plugs, security cameras, an in-car audio device and more. It’s all part of Amazon’s bid to own the smart home.The battle for share between Google and Amazon. Pick your…

Marketing Day: June 14, 2013 - Marketing Land

…& #ThroughGlass Cop More New Tools From Bing Ads: Change History Graph In The Works Google Authorship Beyond Webpages Smart Geographic Segmentation & Bidding With Enhanced Campaigns Mobile Site Configuration & The Vary HTTP Header Google Maps Adds 1,001 New Street Views From Singapore’s…

Nest And Google's Top 10 Biggest Acquisitions - Marketing Land

…Google’s bid for the smart thermostat and smoke detector maker comes less than two weeks after Re/Code reported that the startup was closing in on a $150 million round of funding, which would have put its value over the $2 billion mark. Google’s entry into the smart home raises even…