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Google Display ads have evolved: What's next for display? - Marketing Land

…Google’s Smart Display campaigns continuously optimize your audience settings, bids, and creative assets, making sure the right message reaches your most interested customers at the right time — helping you drive more conversions. In fact, on average, advertisers who use Smart Display…

10 Things RTB Buyers Can Learn From SEM Veterans - Marketing Land

Paid search and RTB are fairly similar online marketing channels — each involves bidding on ad inventory in an auction-based model. But, whereas paid search has long been a staple of the Internet Marketing mix, RTB is a relative newcomer, having only gained significant traction in the last few…

What's new and cool at Google from SMX East 2016 - Marketing Land

…advertiser would want to bid higher on mobile vs. desktop. A few years ago, advertisers seemed mobile-averse, but they’ve made a dramatic shift to mobile-first, and they needed the tools to target appropriately. What works well for device bidding is looking at current bids first from a blended…

Marketing Day: October 21, 2013 - Marketing Land

…be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to the announcement, DoubleClick clients will be able to buy ad inventory on FBX via the DoubleClick Bid Manager, “in a few months.” DoubleClick claims access to dozens of private […] Recent…

Marketing Day: December 11, 2012 - Marketing Land

…hates writing. Ask Bill to write a blog post and get ready for a hundred excuses (or a lot of unanswered emails). The thing is, Bill is a really smart guy. An industry leader even. We all have a Bill at our company. So how do you get the wealth of information Bill possesses from […] Study:…