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YouTube announces more moves to chip away at TV ad budgets - Marketing Land

…TV,” said Weinstein. in AdWords and DoubleClick Bid Manager, advertisers will be able to target their YouTube campaigns specifically to TV screens — in addition to computers, mobile phones and tablets. This will allow advertisers to adjust bids to TV screens or serve creative tailored to…

Is Your Retargeting Missing The Bullseye? - Marketing Land

…accomplished by better understanding the audience segments and adjusting your programmatic bidding as a result. Retargeting should be more than just a one-size-fits-all recapture program. Using your data in a smart, analytical way is crucial. First-party behavioral data is already used to develop…

Snapchat Advertising Guide

…Snapchat Ad Manager can bid on Snapchat’s inventory based on how much they are willing to pay for every thousand times their ad appears on a person’s screen. Sponsored Lens campaigns, including those with World Lenses, can be bought on a guaranteed basis. GOAL-BASED BIDDING Advertisers buying Snap…

Marketing Day: Salesforce's Einstein, Google Adwords Health Score & more - Marketing Land

…user experience strategies with Google AdWords’ bid modifier Sep 26, 2016 by Thomas Stern Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. See how 13 leading SEO software…

Marketing Day: April 1, 2013 - Marketing Land

…business and industry. And, of course, there’s […] 5 Ways Real-Time Bidding Differs From Direct Buys For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might seem a little unclear at first. After all, the ultimate…