61 - 72 of 163

Smart Bidding

61 - 72 of 163
Sort by: relevance | new-to-old |old-to-new
Previous |  Page  1 2 3 4 5  7 8 9 10  11>>  of 14 | Next

Marketing Day: Snapchat ads, Twitter Lite & email marketing - Marketing Land

…new retargeting-lite, goal-based bidding options Apr 6, 2017 by Tim Peterson Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark. AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace Apr 6,…

Do you still need a PPC tool with the new Google Ads? - Marketing Land

…to apply machines to take PPC programs from good to great. Smart automation: The key to greatness PPC automation via Optmyzr is fueled by machine learning and artificial intelligence. When coupled with powerful human intelligence, smart PPC pros have the power to run extraordinary campaigns with…

Everything is e-commerce: Big takeaways from CES - Marketing Land

…acquisition metrics for display, video, Sponsored Brands campaignsLeveraging Amazon search ads in a time of rapid changeAmazon enables dynamic bidding, bid adjustments for Sponsored Products adsRight time, right placeThough Amazon has put itself in front of consumers the most, that “right time,…

Element Level Display Advertising - Evolution in Progress

…have yet to see the wrath of a slumbering giant that is beginning to wake up. Big Data, Real-Time Bidding & Algorithm-Driven Optimization – You could write more than one article about Real Time Bidding (RTB), Big Data and Algorithms; however, they go together like peas and carrots. In fact, they…

How To Create Hands-Off Display Campaigns That Deliver Results - Marketing Land

…And, what type of ad works best for a specific target audience? Even for large enterprises, attempting to answer questions like these is not a smart way to maximize the returns on deep investments in advertising. Relinquishing some control to machine-learning technologies that adapt and evolve…

Site Search by Site Search powered by SLI Systems