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Most Mobile Marketers Are Using Location, But How Do You Do It Right? - Marketing Land

…around your store; b) they’re in the right mindset to even acknowledge your ad and its potential relevance; and c) the ad manages to fire correctly. Smart marketers understand that most smartphone usage still occurs at home or in the office via WiFi. They know that the right time and place to target…

The Evolution Of Digital Marketing And Changing Customer Expectations - Marketing Land

…marketers switch their perspective is that it’s far easier than ever before for customers to explore alternatives to meet their needs. The best bidding and targeting strategies will get potential customers to your website, landing page, Facebook page and so on. But after that lead gets there,…

Why influencers are not programmatic - Marketing Land

…straight into pitching influencers at scale — which I fear may happen when it comes to the idea of treating influencers programmatically. Smart influencer marketing requires an effective plan with three-way alignment between the brand, the influencer and the end user, which you can read about…

Marketing Day: April 26, 2012 - Marketing Land

…Twitter Releases New Push Notification Enabled iPhone & Android Apps Better notifications, easier discover and simpler search is coming to a smart phone near you. Today Twitter is launching official new versions of their iPhone & Android apps. The goal of the new apps? To make it easier to…

Marketing Day: January 9, 2014 - Marketing Land

…B2B Online Advertising For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in the B2B sector. While software and technology companies have been on the leading edge of adopting new marketing and advertising technologies,…

Marketing Day: September 13, 2012 - Marketing Land

…months, the doors are open on the new Facebook Ad Exchange (FBX), which makes the social networking giant’s inventory available to real-time bidding (RTB) and retargeting. Facebook is working with the exchanges of a generous number of partners, including AdRoll, AppNexus, Brandscreen, Criteo,…

Paid social requires sharpening your blade in 2019 - Marketing Land

…do, but that effort needs to be put into moving forward, not grasping desperately to old ways. More budget needs to be allocated to strategizing smart creative because it is not a sunk cost. Better, smarter creative means spending MORE on the creative strategy, and LESS money on media running things…

Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts - Marketing Land

…confidence to invest where consumers are spending time. Adrian blogs regularly at Adrianparker.com. So, there you have it. Some smart predictions from ten very smart marketers, authors and entrepreneurs. As I mentioned in the introduction of this post, my own mobile and location-based trends will…

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