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Programmatic Ad Buying: A Tactical Primer

…potential for further optimization and scaling. This primer covers most of the campaign tactics available with programmatic ad buying or real-time bidding (RTB) platforms. For each tactic, my goal is to describe what it is, why it’s important, how it works, and what you should keep in mind…

Mobile marketing predictions for 2017 from 11 industry veterans - Marketing Land

…a corresponding explosion in big data. Smart mobile marketers will move to create intelligent algorithms that connect to and ingest any data, learn to predict desired outcomes, and automate decision-making systems. This, in turn, will enable intelligent bid optimization, hyper-targeted and dynamic…

The Definitive Guide To The Digital Display Ad Ecosystem - Marketing Land

…parties involved. They also developed the important capability of real-time bidding whereby media sellers designate inventory at no fixed price and buyers bid on the right to purchase that inventory. Depending on the number of bids and the cost structure, the system determines the winning bidder and…

Marketing Day: Display ad spend, Amazon sellers report & Google Home - Marketing Land

…that will really move the needle. 2017 SEM growth hacks: Monster growth from brand protection Apr 21, 2017 by Lori Weiman Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman…

Marketing Day: October 28, 2013 - Marketing Land

…is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 20-21 in Las Vegas. Here’s why you need to be there: More than 40 of the world’s…

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