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2020 will be the year to get our data right - Marketing Land

…pretty excited about it, honestly, because I’m really sick of doing manual bids by myself. Or having my team hit the same button a million times. If we can get good data into the search engines to have their smart tools do what they’re really good at, that’s how we’re going…

Explore the SMX Advanced agenda

…Structured DataThe New Renaissance Of JavaScriptOptimizing For Voice Search & Virtual AssistantsGoogle & Bing Talk Spam & PenaltiesThe Smart Way To Create & Repurpose ContentThe Evolving Landscape Of Local SearchAsk The SEOsCheck out the complete SEO track.SEM Sessions: Mad…

Social Media Marketing Tactics For 12 Top Social Networks

…pace. Just recently, Facebook Ads unveiled major upgrades for campaign structures, allowing advertisers to better manage their social targeting and bidding strategies. With other new features, such as the Facebook/Atlas ad-serving platform rising up to challenge Google DoubleClick, the opportunity…

A Field Guide To Amazon Advertising - Marketing Land

Bid management and reporting are both at the keyword level to help you optimize your campaigns. For products that are just starting out on Amazon, I find this is a great way to test the waters and uncover relevant keywords. You should be looking for high conversion, as well as high volume. Smart